Leftovers features some of the product ideas that pop up here and there. Some are interesting, some sound great, and there are the kinds of ideas we would never dream of. I can’t write about everything that comes to me. So here are some leftovers from the inbox.
The hostess rings the bell with a sweet branded mashup
Hostess brings together two popular snack brands.
Kansas-based company enters mashup with Hostess Ding Dongs × Twinkies. This product includes Twinkies’ moist, spongy cake and creamy filling covered in Ding Dongs’ rich, fluffy chocolate frosting.
The Hostess Ding Dongs × Twinkies The mashup will be available in 10-count multipacks and will begin rolling out at Walmart stores nationwide this month. This snack will be a permanent addition to any hostess portfolio.
Hostess CEO Andy Callahan said: In an interview earlier this year, he said.
Hostess Brands recently spent a lot of money promoting its two new products, including spending over $1 million on each new product. Cazbalusa candy bar-inspired innovation, and debuting in 2022 bouncerTwinkies, Ding Dongs, and smaller versions of the Donets.
in the case of, Hostess Ding Dongsu × Twinkies Mashups, Hostesses leverage each product’s popularity and best-known properties to create new and innovative items that have the potential to appeal to consumers inundated with snack options.
Food companies are used to leveraging existing brand assets to create new ones.
last year, Mondelez International has created a very exclusive RitzxOreo Mashup sandwich cookies. The cookie half is Oreo, with a dark chocolate cookie and a special cream filling. The other half is the Ritz Peanut Butter Sandwich, with buttery crackers and savory peanut butter. Utz also launched a line of potato chips Flavored with orange cheese powder From the popular Utz cheese balls in plastic jars.
— Christopher Doring
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Courtesy of Harpoon
Harpoon Launches THC-Based Beverage: Rec. Weed
Boston-based Harpoon Brewery has launched its first THC-based beverage, Rec. weed.
Created in partnership with Massachusetts’ Novel Beverage Company, the beer is described in a press release as “a hop-forward yet approachable beverage made with 5 milligrams of THC, real passionfruit puree, green tea and hops. , only 25 calories and 3 milligrams of calories.” Grams of sugar per can. ”
Record Weed is said to have a “clean, refreshing finish that makes consumers want to unwind at the end of a long day and unwind with a new kind of drink.”
Lek. Weed ale can currently be found in pharmacies in Massachusetts and Maine.
Recorded weed is brewed without fermentation, so it does not contain alcohol. The company describes the process as “a green tea base with a touch of sugar, then chilled and steeped with citra and other West Coast hop oils and passion fruit puree.”
THC is then added to the liquid base and the drink is carbonated like beer, the company said. Harpoon argued that the process minimizes the aroma and flavor of THC and allows the THC to be absorbed into the drink, allowing people to feel its effects sooner than common edibles.
Release of Rec. Weed marks the second step toward marijuana-inspired products for Harpoon’s parent company, the Massachusetts Bay Brewing Company. Long Trail CBD Seltzer.
“The adult beverage space is constantly evolving. Now that THC is legal in many states across the country, especially here in the Northeast, we are seeing not only high demand for THC-based beverages, We saw an opportunity to experiment in ways such as: uniquely leveraging our strengths in the world of beer,” Harpoon CEO and co-founder Dan Kennery said in a press release. rice field.
The cannabis-infused beverage sector is currently in a bit of a stalemate due to the FDA’s failure to regulate cannabis nationwide earlier this year. States that allow the sale of THC products have launched a number of new beverages from brands such as Jones soda, but the lack of national legislation has hampered widespread adoption. Still, companies in the space are gaining traction and have plans to expand to more states as they become available.
According to the Colorado office BDSA, A market research firm specializing in tracking legal cannabis said, “While other edible subcategories such as chocolate and infused foods are losing share in the most mature BDSA tracking market, beverages are doing well, with most markets We are gaining market share,” he said.
BDSA announced that dollar sales of marijuana beverages increased 65% from 2020 to 2021 in the 12 states studied.
— Rose Palazzolo
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Carbon fine hood provided
Spice with carbon added to the premium sauce line
This brand, known for its famous Italian restaurants in New York, Introducing the latest pasta sauce flavor consumer, its signature spicy vodka.
This product is based on the popular dish ‘Spicy Rigatoni Vodka’ so fans can create it at home.
Sauces include ingredients such as Calabrian peppers and slow-cooked onions. Carbon says the tomatoes used in the sauce are grown in volcanic ash in Italy and cooked in small batches. The sauce is designed to be finished by adding cream at home. Developed by restaurant founders Mario Carone and Rich Trissi.
Carbone CEO Eric Skae said in a press release that the launch of the new variety has helped the brand quickly gain prominence in the crowded pasta sauce sector, which it says is a testament to its high-quality ingredients. said it was due to the company’s efforts to
“The release of Spicy Vodka offers a huge opportunity for growth, with a highly popular recipe now available to fans of the brand across the country,” said Skye.
Carbone also sells a variety of pasta sauces: Marinara, Arrabiata, Tomato Basil and Roasted Garlic. In 2013, he opened his first restaurant in Greenwich Village, Manhattan.
Despite dealing with grocery store inflation, premiumization continues to drive consumer interest. Growth in this sector is often driven by products featuring healthier or sustainable properties that consumers are willing to pay more to purchase. According to IRI data in 2022.
With growing consumer interest, the pasta sauce category has seen several premium entrants in recent years. Hot sauce brand “Truff” which is gaining popularity on social media in recent years, Debuted pasta sauce series in 2020including black truffle arrabbiata flavor.
— Chris Casey
