The sale of Matterport to CoStar will spark interest in the value of digital twins and tour marketing, and there are many options for creating digital twins.
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Common sense suggests that CoStar’s plan would be to integrate Matterport’s digital twin content into its Homes.com value proposition as soon as possible, given the varying degrees of portal drama.
Matterport has set the standard for how properties are displayed online, but the burden of hardware remains. Cameras are expensive and heavy, beyond the needs of most listing media creators. CoStar is expected to limit sales of Matterport’s professional-level cameras to institutional customers and specialized applications. The mobile experience is something the company is likely to devote engineering resources to.
What this deal should do to this space is give it some much-needed adrenaline. Don’t forget about third-party virtual staging providers, interior designers, computer vision systems, and other peripheral services that can benefit from the Matterport ecosystem. This is all good. Especially for competitors who would be wise to start updating their SEO spending. Let’s see who else is there.
i guide
This company has been operating in parallel with Matterport for many years and boasts a very attractive solution for converting physical to digital. With his latest service, he photographs an average-sized home in 20 minutes. This lightweight marketing solution still leverages the company’s high-end Planix camera system and built-in artificial intelligence algorithms, but allows photographers and creators to create content in about 20 minutes and for less than $8.
The Planix form factor makes it very manageable and there is also a mobile option. IGuide’s interactive floorpan is built into the tour viewer and provides an always-on view of your entire home.
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Rich In-app features, one-shot renovation renderings with automated price breakdowns, this app does more than just make your property look good. Use real estate visuals to promote the business side of real estate sales. It has been around for quite some time and has been working in the mortgage, valuation and inspection areas of the trade for a long time.
Ricoh Tours
The camera maker entered this field a few years ago. theta The line of pocket-sized photo takers became the antithesis of what Matterport was selling.
It is an end-to-end solution with low price and high usability factors that almost anyone can use comfortably. Its quality is excellent and provides an impressive marketing kit for even the most budget-conscious listing agent. The company says he has completed more than 13 million virtual tours to date.
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of Australian image marketing company You can do almost everything an agent needs to do with property images, including 3D tours. The company has set the standard for quick and affordable Twilight editing, object removal, virtual organization, and even appearance enhancement.
The tour service invisibly stitches together 360 individual images taken with a Theta or similar, but you can use any 360-enabled camera, and tours are typically completed within 24 hours. .
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The app allows up to eight people to “tour” homes at the same time, making it an ideal way to leverage collaborative searches and ensure that influential parties, such as parents, are included in the process.
Agents will love the call-to-action forms that appear on screen at scheduled moments during a tour, and the ability to create tours from a variety of devices, meaning there’s no need to purchase specialized equipment. Naturally, the Tour looks best when shot with a Ricoh Theta or Matterport Pro3.
aster room
This is all about ease of use. company sells its own kit with options for attaching to cell phones, wide-angle lenses, and rotating mounts. You can also hire professionals using the company’s list of approved providers. The company openly advertises its tours as portal-friendly, so they’re compatible with Zillow and Realtor.com. Like other products on this list, Asterroom offers clickable action points in an in-window navigation panel for tours, floor plans, and quick teleports to new viewpoints.
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This device-independent tour app has become a very popular option and is used in every industry, from the automotive industry to academia. That viewer window comes with his call-to-action features to contact the listing agent, view the floor plan, and optionally experience the tour in her VR headset. The backend makes it easy to drop and edit hotspots, integrate branding, label rooms, and customize viewer controls.
Email Craig Lowe