When you choose to sell on Walmart Marketplace, you expose your products to a vast and diverse customer base, increasing visibility and sales potential. Walmart’s robust e-commerce platform offers a simplified listing, order management, and fulfillment process. Tailor your logistics to fit your business needs with flexible options like Walmart Fulfillment Services and self-shipping. Additionally, Walmart’s participation in a trust-based relationship with its customers increases credibility and ultimately fosters customer loyalty and repeat business.
What is Walmart Marketplace?
of walmart marketplace is an online platform that allows third-party sellers to offer their products alongside Walmart’s inventory. Among the best online marketplace options, the goal is to offer customers a wide range of products while giving sellers the opportunity to reach a huge customer base. Sellers simply list their products on the platform, and once a purchase is made, Walmart handles order fulfillment and customer service. While sellers can sign up directly through Walmart, the retail giant recently opened up its doors to Shopify sellers through brand partnerships.
Benefits of joining Walmart Marketplace
Joining Walmart Marketplace offers several important benefits that allow sellers to more effectively grow and manage their business. Here’s a detailed breakdown of the benefits you get by selling through Walmart’s online platform.
- Access to a large customer base: Walmart has millions of customers who visit its online store every day. Selling on the marketplace allows you to reach this huge audience and potentially increase your sales.
- Improved product visibility: Your product will appear alongside Walmart’s own inventory. This is a great opportunity to increase product awareness and potentially increase sales.
- Order processing and customer service processing: One of the main benefits of selling on Walmart Marketplace is that Walmart Marketplace handles all order fulfillment and customer service for you. This frees up time for sellers to focus on other aspects of their business, such as product development and marketing.
- trust and confidence: Walmart is a well-known and trusted brand. Selling on a marketplace gives you instant trust, as consumers generally feel more secure buying from a trusted platform.
- Streamlined return and refund process: Walmart Marketplace handles returns and refunds, so sellers don’t have to deal with these complex processes. This reduces administrative tasks and allows companies to focus more on their core business.
- Fulfillment by Walmart: This service allows sellers to store inventory in Walmart warehouses. Walmart handles storage, packaging, and shipping, which is a big burden for sellers.
- wide range of categories: Walmart Marketplace covers a wide range of product categories and allows a variety of sellers to participate and sell their products.
- Benefits of SEO: Products sold on Walmart Marketplace typically rank higher in search engine results, increasing your product visibility online.
- international exposure: Walmart Marketplace sellers may be exposed to international customers. This helps sellers expand their business globally.
- competitive pricing: Walmart is known for its competitive pricing. Merchants can leverage this perception of value for money to attract more price-sensitive customers.
In summary, the benefits of selling on Walmart Marketplace are worth considering for online retailers looking to expand their reach, streamline operations, and take their business to new heights.
Main Product Categories: What sells best at Walmart?
When it comes to selling on Walmart Marketplace, exploring the right product categories can have a huge impact on your success as a seller. Here are the top-selling categories you should consider selling:
- electronics
- home appliances
- toys
- baby supplies
- Health & Personal Care
- Kitchen & Dining
- fashion
- pet supplies
- Sports & Outdoors
- home renovation
- Office supplies/school supplies
- beauty and personal care
- car
- home decoration
- jewelry and watches
- books, movies, music
- furniture
- crafts and diy
- Party & Occasion Supplies
- luggage and travel
Selling on Walmart Marketplace: A Step-by-Step Guide
Whether you’re an existing seller looking to expand your reach or a newbie looking to take advantage of new opportunities, this step-by-step guide will walk you through the entire process. It is designed to.
Preparing to join Walmart Marketplace
Before you apply to become a seller on Walmart Marketplace, there are a few things you need to do first.
- Business information – Streamline the application process by collecting important business details such as business name, address, and product information.
- W9/W8 form and EIN verification letter from Treasury – Submit the required tax forms (W9 for U.S. sellers, W8 for international) and obtain an Employer Identification Number (EIN) for verification.
- Product GTIN/UPC code – These barcodes are used to track inventory within sales apps and logistics tools.
Apply to become a Walmart Marketplace Seller
Starting as a Walmart Marketplace seller is a great opportunity. To apply and join the platform, please follow these steps:
- Completing the Walmart Seller Application – Fill out the Walmart Seller application with accurate business information and product details. Submit the necessary documents and verify your identity.
- walmart retailer agreement – Please review your Walmart Retailer Agreement carefully. Understand the terms and conditions of selling on the platform, including fees, return policies, and performance metrics.
- Waiting for approval – Once you have submitted your application, you will need to wait for it to be reviewed by Walmart. The approval process may take 2-4 weeks. During this time, focus on preparing your inventory and business operations to ensure successful sales on Walmart Marketplace.
Walmart Seller Account Setup
Once approved, begin the process of setting up your Walmart merchant account. Follow these key steps to get started and start selling.
- Registration – First, sign up for a Walmart merchant account. Provide accurate business information and set up login credentials.
- List your product – Create attractive product listings with clear images, detailed descriptions, and competitive prices. Organize your inventory efficiently.
- Finalizing details – Review and finalize all account details, including shipping settings, payment methods, and customer service policies. Make sure everything is set up correctly for a smooth selling experience.
Launching a Walmart Marketplace Store
After completing your initial account setup, launch your store. There are a few final things to keep in mind.
- test order – Run a test order to ensure your store is working properly. Review inventory, shipping methods, and customer communication processes.
- Monitoring and optimization – Carefully monitor your store’s performance. Monitor sales, customer feedback, and product rankings. Optimize your strategy and increase sales with data insights.
| step | task |
|---|---|
| Preparing to join Walmart Marketplace | • Collect important business information such as company name, address, and product information. • Submit the required tax forms (W9 for U.S. sellers, W8 for international) and obtain an Employer Identification Number (EIN) for verification. • Obtain product GTIN/UPC codes for inventory tracking. |
| Apply to become a Walmart Marketplace Seller | • Complete the Walmart Seller Application with accurate business information and product details. • Review and accept the Walmart Retailer Agreement. • Pending review and approval of application by Walmart. |
| Walmart Seller Account Setup | • Register for a Walmart merchant account. • Create and organize your product listings with clear images, detailed descriptions, and competitive prices. • Review and finalize all account details, including shipping settings, payment methods, and customer service policies. |
| Launching a Walmart Marketplace Store | • Place test orders to verify store functionality. • Monitor store performance, customer feedback, and product rankings and use these insights to optimize your strategy and increase sales. |
Requirements for selling on Walmart Marketplace
There are some important requirements you must meet before joining Walmart Marketplace. Sellers must register for a seller account and ensure that their products comply with Walmart’s quality standards. Providing excellent customer service and adhering to platform policies are also critical to a successful sales experience.
Navigating Walmart Fulfillment Services
Now that you’ve successfully started your journey as a seller on Walmart Marketplace, let’s explore the benefits of Walmart’s fulfillment services and how you can maximize their potential.
Understand Walmart’s fulfillment services
Walmart Fulfillment Services manages warehousing, picking, packing, and shipping. This streamlines the logistics process and allows sellers to focus on growth.
How to leverage Walmart’s fulfillment services for your business
Enroll in the program and send your inventory to a Walmart fulfillment center. Once an order is placed, Walmart handles storage, packaging, and shipping to ensure efficient delivery to the customer.
About business taxes for Walmart Marketplace sellers
When it comes to business taxes, you need to understand sales tax, income tax, and your responsibilities for collecting and remitting taxes to authorities. Having a clear understanding of these tax obligations will ensure smooth business operations, help you stay compliant with the law, and help you navigate the market with confidence. If in doubt, consult a tax professional.
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FAQ: Sell on Walmart Marketplace
What is the Walmart Brand Portal? How can it help small businesses?
Walmart Brand Portal is a valuable tool for small businesses that provides a seamless brand experience. It helps sellers manage brand assets, create attractive storefronts, and earn customer trust.
What are the tax considerations for international third-party sellers on Walmart Marketplace?
Tax considerations for international third-party sellers include understanding VAT, customs duties, and import/export regulations. Complying with tax laws is important to avoid legal issues and ensure a smooth sales process.
Can I sell my products on Walmart Marketplace as well as in a physical Walmart store?
Yes, you can sell products in both a physical Walmart store and Walmart Marketplace at the same time. This omnichannel strategy strengthens your customer reach and increases brand awareness.
What is the Walmart Marketplace Pro Seller Badge?
The Pro Seller Badge recognizes the highest performing sellers on Walmart Marketplace. Earning this badge demonstrates reliability, good customer service, and quality products, increasing customer trust in your brand.
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