Attend special events and become a Sotheby’s International Realty Agent.
For decades, when asked how luxury agencies can expand their networks, the default answer has been through industry conferences and professional development events.
To some extent, this is still true. These forums remain invaluable for face-to-face interactions that leave a lasting impression, and by attending, sponsoring, or even hosting such events, you can reach out to potential colleagues, partners, and customers in other markets. A meaningful foray will be made.
But the world is changing, and new networking strategies are emerging as old networking strategies become obsolete. For example, there is still room for traditional advertising to position brands in front of a wider audience. But today, it is often part of a much more dynamic marketing mix. Similarly, mailing remains effective, but only in moderation. To avoid being seen as spam, you need to create thoughtful, valuable material that breaks the mold. When it comes to cold calling, thankfully we’ve entered an era where there are far better options available.
Updating your networking strategy isn’t always easy, but it’s necessary if you want to continue to differentiate your services and expand your reach. Here are some ideas to help you get started.
5 tips for building bridges with your peers
I’m constantly updating my networking strategy and being intentional about who I need to reconnect with. As a luxury goods agency, global relationships are a top priority and it helps us understand trends and demands in other markets while expanding our referral network. But local and regional relationships are still important, and here are his five strategies to help.
1. Think bigger with digital
Social networking sites like LinkedIn are certainly useful, but there’s more to digital networking than that. Is your website up to date with engaging content that showcases the properties you represent and the unique expertise you bring to the conversation? Create a blog or video blog to share your recognizable voice and uniqueness. Does it offer a perspective?
These platforms can be a serious way to effectively establish rapport with other high-level agents, and virtual meetings and conference calls are a convenient way to follow up with agents.
2. Be resourceful and tactical
You can also optimize how you approach in-person networking events. Rather than leaving who we meet to random chance, we pay close attention to the guest list and try to get to know her three agents in each city. This gives you options so you can always match the right client with the right agent when making referrals.
3. Build your own platform
From weekly podcasts that host in-depth conversations to TikTok channels that bring luxury real estate to the next generation, agents can get creative with how they reach new audiences. We recently started a new online program. the other side of the door It’s a roundtable where top real estate experts discuss the market, and it’s currently being held in the back of a New York City taxi cab.
4. Prioritize education
Professional development opportunities pay off, as your network can grow organically by meeting other agents enrolled in the same courses. Even if you don’t, you’re still growing your abilities. This is one of the best investments he can make as an agent. Personally, I recommend Ninja Selling to help you become a better agent and networker.
5. Be a good neighbor
As mentioned earlier, local connections are just as important as global connections. We strongly encourage agents to develop relationships with industry experts and local businesses in their immediate area. This opens the door to a potential partnership that benefits both parties.
3 ways to stay connected with your customers
As your reputation with colleagues grows, you’ll also be able to build relationships with existing and future customers. Here are his three methods you can keep in mind when updating your networking strategy.
1. Improve your community
As real estate agents, we have the opportunity to be pillars of the communities we represent. And what better way to uplift your community than by sponsoring or getting involved with organizations your target audience cares about? Joining a social club or supporting a charity event can help You can meet people.
2. Become a savvy self-marketer
When refining your digital channels for your luxury real estate peers, create content that resonates with luxury lifestyle consumers. Social media platforms like Instagram and X should be just as much of a priority as LinkedIn and your website when marketing yourself to potential buyers and potential buyers.
3. Foster relationships that matter.
Once you build a strong relationship, don’t let it weaken over time. I send thank you cards often and keep track of closing dates so I can send anniversary notes. Holiday gifts and annual parties and dinners for clients also help me stand out and make sure my contacts remember me.
Combine strategies and see real results
None of these strategies will work in isolation. Start new conversations through direct messages on social platforms, while also crafting insightful marketing emails to deliver via your CRM. Increase engagement through your website and virtual tours, while also scheduling in-person coffee dates.
That’s a lot of money, but it’s a necessity in today’s luxury real estate. It’s extremely rewarding to witness an integrated networking strategy become a success for you and everyone your work impacts.
Clare Groom, an established and highly regarded client, has been selling real estate in New York since 2001. Ranked among REALTrends’ top real estate agents by sales in 2019, Claire is an award-winning agent with over $300 million in sales. In real estate. Claire’s success is driven by the fact that she understands her business well, has insight into its value and potential, and provides honest service to every customer. She works with an extensive global referral network that connects clients with the most qualified talent, no matter where in the world they wish to live.