Tools like ChatGPT and DALL-E promise to open the artificial intelligence floodgates and permanently transform the way agents operate. But there is much more to explore.
There is so much buzz about how to navigate a challenging market. This April, he will help Inman defuse chaos and make smarter business decisions in real time. Throughout the month, get back to basics and find out how real estate professionals are evolving their systems and investing personally and professionally to drive growth.
Over the past few days, Inman has also explored viral but fake images, realtors acquiring computer-generated mug shots, and even cookie recipes inspired by the Digital Hive mind.
But the bottom line of all these very different-sounding tales is that they’re all products of artificial intelligence. are increasingly relying on bots for tasks that previously required human intervention.
Inman’s previous articles on this topic were intended to provide some background on what’s going on. But below is something else. Here is a long list of resources real estate professionals can actually use. Whether you’re stepping into AI waters or going all in and asking bots to save you time and money. It’s already clear that AI is set to fundamentally change the way residential professionals do business.
table of contents
chatbot
Chatbots have been around for years, but recent technological advances have sparked interest in their capabilities. It is also the most popular AI tool among many real estate professionals, using AI to create listing descriptions and branding copy.
- Chat GPT: This product from tech company OpenAI opened the floodgates for artificial intelligence when it went public last year. You can also answer questions, write stories and listing descriptions, create marketing plans, and even write computer code.
- google bard: Bard, Google’s answer to ChatGPT, also provides text-based responses to user queries. The tool has a rather lukewarm reputation, but it is constantly evolving.
- microsoft bing: Once just a search engine, Bing now also offers chatbots. Inman’s experiments with this tool suggest that it tends to offer slightly more creative responses than its competitors, but those responses also raised questions about factual errors and plagiarism.
- Other chatbots: There are many other platforms. Kuki, replica, cleverbot etc., none of Inman’s experiments were as impressive as the Big 3 above. Still, the fact that there are other options suggests how quickly the field is expanding.
- Other resources:
image generator
These tools can generate images that look like realistic photographs, illustrations, comics, and even Baroque paintings. Real estate professionals are now beginning to look to Image He Generator as a way to envision new developments, visualize properties, and even conjure up better headshots.
- Darui 2: It is the platform that started the current wave of AI image buzz and is still one of the most famous image generators available to the public today.
- in the middle: Widely considered the best of the publicly available image generators, Midjourney is known for creating highly realistic images that are often mistaken for the real thing.
- Users on the way should also sign up discorda social messaging app.
- stable diffusion: Creating great images tends to be harder than competing platforms, but Stable Diffusion has the great advantage of being free and not requiring users to sign up. This is the ideal entry point for anyone wanting to experiment with AI.
- dream studio: A lesser-known but decent AI image generator, DreamStudio is a product of Stability AI and uses Stable Diffusion technology, although Inman’s testing of the platform tends to produce better images than Stable Diffusion. had.
- fusion brain: Fusion Brain is also a somewhat obscure but powerful AI image generator. This platform tends to produce high quality images, but be careful. It looks like a product from a Russian company, so use it at your own risk.
- Try on: This platform is dedicated to creating sophisticated headshots for working professionals. There’s a small fee, but it’s been a hot topic in real estate social media groups lately.
- studio shot: Another AI headshot provider, StudioShot, promises users “premium” images and claims to have delivered over 500,000 images to date. Inman contributor Rachael Hite recently gave the platform a try.
- Other resources:
AI-powered real estate platform
Many real estate companies are currently experimenting with AI. Applications vary, but over time, these types of innovations could become the most useful form of AI for realtors. ChatGPT may be useful for writing copy, but the AI built into other tools has the potential to handle everything from contracts to titles to escrow.
This is a rapidly growing area, but we will continue to update this section as we hear about new tools that come in handy.
- Oshiro: OJO has been offering its own chatbot for years. But now the company is focused on using artificial intelligence for a variety of tasks, from helping consumers curate properties as part of their home search, to helping realtors understand and improve rankings. We are here to help you.
- BHRMore: BHR, a business-to-business data marketplace, deploys OpenAI and ChatGPT technology to give agents faster and easier access to data. The company’s platform can provide reports on individual properties and utilizes chatbot technology to answer user questions.
- rest by eye: Restb.ai has been working with AI for years and among other things can use this technology to scan and analyze visual images. Earlier this month, Restb.ai announced his new AI-powered property description tool, and just days later announced a new “enhanced AI automation” partnership with data and analytics firm Black Knight.
- scout: Scout provides a marketing platform for agents designed to enable users to design personalized email campaigns. The company is now integrating OpenAI technology into its platform.
- resola: Rezora, an email marketing company that has been around for years, recently partnered with ChatGPT maker OpenAI to integrate a prompt-driven AI tool that should help agents devise email campaigns.
- Lesserth: RESAAS, an enterprise real estate software company, uses ChatGPT technology to help users describe properties.
- Nira June: Nila June gives agents “instant property descriptions” and uses artificial intelligence to generate that content.
- wrist assist: ListAssist, a company that enables agents and teams to automate the creation of marketing descriptions, uses what it calls “computer vision AI” and claims it outperforms ChatGPT on its website.
- localization: Localize aims to help consumers improve and curate their home search. It also generates leads for agents. Artificial intelligence is built into the system, and the company is on a mission to roll out more AI tools for agents this year.
- reimagine: REimagine, a digital imaging company, enables users to digitally transform both indoor and outdoor spaces. The company has an AI-powered platform that can quickly insert features such as landscaping and furniture into existing images.
- real estate webmaster: Real Estate Webmasters, a company that creates agent websites and customer relationship managers (CRM), uses ChatGPT and OpenAI technology to help agents create content such as area descriptions. increase.
- Other resources:
Other more exotic AI tools
Chatbots, image generators, and real estate-oriented platforms may be the hottest AI tools at the moment, but there are a variety of other options that can perform even more exotic tasks. The list of such tools can be almost endless, but here are some that are worth knowing.
- Adobe podcasting products, All of these are currently in beta.
- enhance speech: This tool from Adobe is for podcasts and relies on AI to improve the sound quality of recorded audio. In a recent conversation with Dave Jones, co-owner of Inman Windemere Abode, he said the tool has saved him a lot of time editing his podcasts.
- mic check: Another product for podcasters, Mic Check, promises to use AI to “get quality sound out of your mic.”
- adobe podcast: A more comprehensive tool, Adobe Podcasts, includes features for editing sound quality and converting audio recordings to text.
- Eleven Lab: Eleven Labs is an AI-powered text-to-speech platform. Basically, it reads out the text the user types in a realistic voice. But users can also upload a recording of a real person to mimic that person’s voice. Users use this tool to create voices that sound like celebrities, politicians, and other public figures. Eleven Labs is also how a TikTok user created an audio for his Balenciaga trend, in which a celebrity talks about a controversial clothing brand in a fashion show-like setting.
- bottom: This is an AI-powered video generator that promises to “give conversational AI a face”. It can create realistic images of real and imaginary people and is widely deployed on social platforms such as TikTok. The platform can also animate images from other AI platforms such as Midjourney.
- Runway: Runway can generate images, but is included in this section for more specialized platforms because it additionally creates videos based on text prompts. The company has dozens of AI products, some of which even allow users to edit images and videos.
Email Jim Dalrymple II