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Dive Overview:
- As part of its collaboration with WK Kellogg, Icee is introducing Froot Loops flavors to its lineup of iconic frozen carbonated drinks.
- The new frozen drink flavors are available now at select retailers and will be available at Target, other chain stores and entertainment venues over the summer.
- W.K. Kellogg and Icy We previously worked together in 2023 When Icy’s Cherry & Blue Razz flavor was introduced in cereal, this product The frosting cools the mouth as you eat it, recreating the sensation of taking a sip of a frozen soda.
Dive Insight:
As consumers look for new and innovative ways to enjoy their favorite snacks, companies like W.K. Kellogg and J&J Snack Foods Icy The brands are leveraging the strong assets of their respective products to debut new offerings. Similar to last year’s partnership, the latest launch allows a well-known name in one segment (cereal) to enter another category (frozen drinks).
“Icy and flute “Lupus is a beloved brand that instantly transports you to childhood and makes everyday moments special,” Kimura Hinger, vice president of marketing for IC Company, said in a statement. “As more people seek products that evoke nostalgia and fun, partnering with W.K. Kellogg Co. to offer these new products will… flute loop flavor ICEE It was a natural fit.”
Consumers may see foot loops IC It can also help keep a cereal brand top of mind for consumers who are willing to try something different, especially younger consumers who are more interested in experimenting, and increase the likelihood that shoppers will buy a box of cereal. fruits It will loop next time you are in the store. IC The company has previously signed licensing agreements in other categories through collaborations with peeps, Jones Soda and Crumble Cookies.
