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Diving brief:
- Ferrero purchases a power crunch From private biological nutrition research. Sweets manufacturers stated that brands, including wafers and high -protein potato chips, have “gained powerful growth recently.”
- As part of the transaction, Ferrero will take over the office in California, and about 50 employees will participate in the North American business. The transaction is expected to end in the next few weeks. The trading conditions and purchase prices are not disclosed.
- Power Crunch has further expanded the existence of Ferrero in a better category, following some acquisitions since 2018, and has expanded footprints in the United States.
Dive insight:
For a long time in the United States, Ferrero was known for Nuteras Pled, Golden -wrapped Ferrero Rosha, and Mintictaku.
This changed when spent $ 2.8 billion in 2018 to buy Nestlé’s US chocolate business. Baby loose and 100 ground. Sweets and Snacks Maker purchased Kellogg’s cookie and Fruit Snacks Business for $ 1.3 billion one year later.
In 2022, Ferrero purchased the ice cream maker Wells Enterprise and added Blue Bunny and Hello Top to the portfolio.
The acquisition of Power Crunch will further expand US reach, but the nature of this transaction is different from the previous purchase focusing on luxurious sweets such as cookies, candy and ice cream.
Almost 30 years ago, the Power Crunch brand is firmly rooted in the trendy category of demand with consumers by the ferrero. Power Crunch bars and potato chips are also portable, which leads to shoppers’ interests on snacks.
“The high -quality craftsmanship and thoughtful investment Ferrero are applied to the portfolio, which promotes our success in categories. We look forward to applying the same formula to better categories.” Ferrero North America stated in a statement.
