Once considered exotic and intimidating, spicy foods have become a mainstream sensation due to evolving taste preferences and the allure of intense, flavorful experiences. The findings of this and other studies are included in the latest ‘Beyond the Burn’ report published by Natural Food and Beverage Ingredient Suppliers. Calsec Co., Ltd.
The survey was conducted online in September 2024 and collected the perspectives and preferences of approximately 6,000 consumers. Respondents were not limited by age, income, gender, ethnicity, or education and represented global markets including the United States, Canada, Brazil, Mexico, United Kingdom, France, Germany, Italy, Australia, China, Thailand, and India. . This is the fourth Hot & Spicy survey. Previous iterations were published in 2017, 2019, and 2021.
Mark Staples, vice president of global marketing for Calsec, said: “Heating demand continues to grow globally as consumers seek out new flavor profiles from different regions and cultures, as well as increasing demand for flavors. “Tastes are becoming increasingly diverse.” “The growing popularity of spicy flavors presents a significant opportunity for food ingredient manufacturers to develop innovative, flavorful products that meet the tastes of discerning consumers.”
The report shows that the rise of globalization and the proliferation of social media have made it easier to find new sources of heat. Consumers are drawn to the complementary flavors and spiciness levels offered by different chili peppers and regional flavors. Understanding these synergies can help manufacturers discover new product innovation opportunities.
Here are the takeaways from “Beyond the Burn.”
– Intensifying fever: Consumers are eating spicy foods more often than before and are demanding higher levels of spiciness.
– Increased experimentation: Consumers are also experimenting with spicy foods both at home and in restaurants, demonstrating a growing desire for bold flavors and a willingness to try new ingredients.
– Amazing uses: While most consumers choose the spiciness of savory dishes, desserts are also a gateway to spiciness, with almost one-third of respondents preferring sweet treats to be ‘mild’ or ‘somewhat spicy’. ”.
– Interesting flavor combinations: “Spicy & Sweet” (or “Spicy”) is the most tried-and-true flavor combination around the world.
A spicy flavor profile is at the heart of Kalsec’s story. The company was founded in 1958 when Paul Todd Sr. purchased 10 railroad cars of Carolina long chiles and pioneered the extraction of chili peppers from bell peppers. Starting from that foundation, the company has developed innovative products across a broad product portfolio, from recognizable chili pepper varieties to unique heat sensations.
