More than half of Americans (57%) believe that ultra-processed foods have a negative impact on their health. However, two-thirds of people would eat more and pay more for ultra-processed foods that contained more nutritious ingredients or provided additional health benefits. It is said that there is Survey of plant cell technology company Ayana Bio.
Ayana Bio asked 2,000 U.S. adults about their attitudes toward ultra-processed foods (UPF). The company defines ultra-processed foods (UPFs) as “foods that have undergone multiple levels of processing and contain additives such as preservatives, sweeteners, sensory enhancers, colorants, flavors, and flavors.” Processing aid. ” More than 8 in 10 survey respondents said UPF is now part of their diet and cited reasons for choosing these foods, including:
- Taste (62%)
- Convenience (59%)
- Long shelf life (34%)
- Low price (32%)
But they want the UPF they consume to be healthier. Most survey participants (64%) believe that food is healthier if it is more nutritious, and 68% would pay up to $3.00 more for a UPF that features more nutritious ingredients. is the answer. More than half of the respondents believe that he will take UPF more if it contains high-quality ingredients.
The added health benefits will likely drive more Americans toward UPF. Most survey respondents (74%) said they would try his UPF, which helps improve cardiovascular and brain function, improve sleep quality, boost immunity and energy.
