Chobani expands its popular Zero Sugar line to launch drink-type options.
The company said its Chobani Zero Sugar drink offers consumers an on-the-go option made with natural ingredients and protein.
“After several years of focusing on optimizing our core portfolio and improving our supply chain and service level excellence, we are extremely excited to once again wow our shelves with the launch of our new zero-sugar beverages. We do,” said Neil Sandfort. Chobani’s Chief Innovation Officer said in a statement:
Chobani Zero Sugar will allow the New York-based company to not only capitalize on the growing demand for on-the-go items, but also to further expand its range of popular Zero Sugar series.
As consumers aim to watch what they eat and reduce their sugar intake, Chobani Zero Sugar will become the largest yogurt category overall since its launch in 2021, according to Nielsen data provided by the company. 2.1%. He also contributed 37% to Chobani’s Yoghurt category overall growth over the period.
of Chobani The lineup of zero sugar drinks includes mixed berries, mixed berries,
Peach & Cream, Strawberry Cheesecake, Milk & Cookie.
Chobani is no stranger to drinking yogurt.Dairy major for the first time In 2016, the original drinking yogurt was released. YOgurt beverages are expected to account for 21% of the category’s sales over the next five years, according to Mintel data. Because shoppers want convenience but want less sugar, Chobani Zero sugar drinks should be ideally positioned to benefit from further growth in both of these trends.
The global drinking yogurt market is projected to almost double within ten years. The 2021 valuation was $34 billion. Allied Market Research points out. It is projected to reach $62.8 billion by 2031, with a compound annual growth rate of 6.4% from 2022 to 2031.
Over the years, Chobani has aggressively expanded the Chobani name into other categories besides yogurt, controlling more than one-fifth of the market, making the 16-year-old company a food and beverage company. was part of a broader effort to turn it into a giant in the United States. . Since 2019, Chobani has debuted oat milk, cold brew, probiotic drinks and coffee creamers.
More recently, however, the Greek yogurt giant has launched more flavors and packaging formats, driving more usage opportunities for these familiar products, resulting in a more than $1 billion yogurt business and new opportunities for oat milk and creamers. We are focusing on product launches.
