Amazon introduces a cloud service called Bedrock that developers can use to power their software with artificial intelligence systems that can generate text. This is similar to the engine behind his popular ChatGPT chatbot powered by Microsoft-backed startup OpenAI.
The announcement shows that the largest provider of cloud infrastructure will not leave trendy growth areas to challengers such as: Google and microsoftBoth are beginning to offer large language models available to developers. Generally speaking, large-scale language models are AI programs trained on large amounts of data that can compose human-like text in response to user-entered prompts.
Through Bedrock Generated AI Services, Amazon Web Services provides access to its own first-party language model called Titan, language models from startups AI21 and Google-backed Anthropic, and text-to-image models from startup Stability AI. increase. A single Titan model can generate text for blog posts, emails, or other documents. The other helps with search and personalization.
“Most companies want to use these large language models, but really good models cost billions of dollars to train, take years, and most companies are reluctant to do it. hmm,” Amazon CEO Andy Jassy said on CNBC’s “Squawk Box” on Thursday. “So what they want to do is start with a base model that is already big and good and allow them to customize it for their own purposes. That is Bedrock.”
The Bedrock initiative comes a month after OpenAI announced GPT-4. GPT-4 is a large-scale language model that powers his ChatGPT, a chatbot that went viral after its launch in November. The most formidable competitor to Amazon’s AWS business is Microsoft. Microsoft invests billions in OpenAI to bring computing power to startups through the Azure cloud.
Andy Jassy, CEO of Amazon.Com Inc., at the GeekWire Summit on Tuesday, October 5, 2021 in Seattle, Washington, USA.
David Ryder | Bloomberg | Bloomberg | Getty Images
People using ChatGPT and Microsoft’s Bing chatbot, which are based on the OpenAI language model, have occasionally encountered inaccurate information. Hallucination, the output looks convincing but actually has nothing to do with the training data. Amazon is “extremely concerned” about the accuracy and that the Titan model produces high-quality responses, his vice president at AWS, Bratin Saha, said in his CNBC interview.
Clients can customize Titan models with their own data. But that data is never used to train Titan models, so other customers, including competitors, won’t benefit from it, said another vice president.
Sivasubramanian and Saha declined to identify the size of the Titan model or the data Amazon used to train the model, with Saha discussing the process Amazon went through to remove problematic portions of the model’s training data. I didn’t explain.
Amazon does not disclose the cost of its Bedrock service. Because we are starting a limited preview at this time. Customers can add themselves to the waiting list, a spokesperson said. Microsoft and OpenAI have announced pricing for using GPT-4. This price starts at a few cents per 1,000 tokens, with 1 token equaling approximately 4 characters of English text. Google has not announced pricing for the PaLM language model.
Sivasubramanian, who has been with Amazon since the mid-2000s, said Amazon has been working on AI for over 20 years and AWS has over 100,000 AI customers. Amazon uses a tweaked version of his Titan to serve search results through its homepage, he added.
But Amazon is just one of the big companies rushing to introduce generative AI capabilities after ChatGPT came out and became a hit. ExpediaHubSpot, Paylocity, Spotify We are one of several companies working to integrate OpenAI technology.
Morgan Stanley analysts said in a note Wednesday that they expect AI to become the majority of cloud spending, based on a February survey of chief information officers, with Google, not Amazon. We expect Microsoft to be the biggest beneficiary.
“We always really launch when we are ready. All these technologies are very early days,” said Sivasubramanian. By using a custom AI processor, Amazon hopes to make Bedrock easy to use and cost-effective, he said.
C3.ai, Pegasystems, Accenture and Deloitte are among the companies looking forward to using Bedrock, he wrote in a blog post.
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Correction: C3.ai, Pegasystems, Accenture and Deloitte are among the companies looking forward to using Bedrock, Sivasubramanian wrote in a blog post. In previous versions, the company name was listed incorrectly.
