pre-order for apple‘s $3,499 Vision Pro headset went on sale Thursday morning ahead of its US launch on February 2nd.
Vision Pro is Apple’s first new product category since launching the Apple Watch in 2015. Wall Street does not expect Apple to sell the Vision Pro in the same quantities as its other products, such as his iPhone, Apple Watch, and Mac. At least not at first.
“We believe Vision Pro’s success is driven more by long-term potential than 2024,” Morgan Stanley analyst Eric Woodring said in a December note to investors. said.
David Voigt of UBS estimates that Apple could generate about $1.4 billion in revenue from Vision Pro in 2024, assuming Apple ships about 400,000 devices. In comparison, Apple generated $43.81 billion in revenue from the iPhone in its fiscal fourth quarter.
The entry-level Vision Pro has 256 GB of storage and the same M2 chip that Apple puts in some Macs. The company also sells a 512GB Vision Pro for $3,699 and a 1TB model for $3,899.
We provide a “spatial computing” experience. The headset acts as a virtual reality display that allows users to watch movies and more. Or users can pin multiple different apps or screens into view while also seeing the world around them.
apple Pre-order website asks customers to use an iPhone or iPad with Face ID to find the right size.
The company also offers a 12-month financing plan. The $3,499 model costs $291.58 per month with that option. Prescription lens inserts are available for $149.
Apple announced Vision Pro at the 2023 Worldwide Developers Conference.
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