Plant-Based Disruptor Introduces JUST Egg™ Partnership and HME Technology Integration to Meet Evolving Plant-Based Market Needs
glendale, california (July 17, 2023) – alpha® foodA fundamentally compelling plant-based brand, proudly announces a refreshed brand portfolio featuring an upcoming partnership with JUST Egg™ and the integration of new High Moisture Extrusion (HME) technology. This relaunch is driven by strong consumer and retailer insights revealing that the plant-based category is desperate to refresh the industry and demand coveted, convenient, accessible products that deliver uncompromising nutrition. In the next phase of its brand evolution, Alpha® is poised to meet this need and create a wave of innovation across the industry.
followed by Recently partnered with The EVERY Co.Alpha® is pleased to announce our next collaboration. just egg, the market leader in the plant-based egg category. The two companies share leadership in innovation, delivering plant-based favorites that consumers love and working towards a healthier, safer and more sustainable breakfast environment, and will work together this fall as part of Alpha’s product refresh plan.
In addition, Alpha® recently introduced HME technology for processing plant-based chicken strips. This makes them cook, shred, and taste just like animal-based chicken strips. HME technology utilizes specialized cooking and stirring methods at high temperatures and pressures to produce products with fewer ingredients while maintaining uncompromised nutrition: higher protein content, lower carbohydrates and fewer calories. The integration of HME technology creates a coveted plant-based option that faithfully mimics the taste and texture of chicken, fueling Alpha®’s continued innovation. for example, home style chicken strips Provides 18g protein, 7g carbs and 160 calories per serving. Among other new product announcements, Alpha® recently chicken & maple waffle sandwichis a plant-based twist on the classic branch, with more additions to the product portfolio due to launch later this year.
As part of Alpha’s evolution, we are also revamping our core product portfolio with formulation changes that provide a nutritionally enhanced eating experience at an affordable price point. Formula updates include Alpha’s All Day Burrito. It incorporates new HME proteins to improve nutritional value and create an enhanced meat and cheese-like experience that consumers love. Two of his most popular products, Alpha’s Original Chicken Nuggets and Alpha’s Crispy Chicken Patties, will also be updated with new formulations that are juicier and more flavorful with every bite.
“These partnerships with JUST Egg and EVERY Co., combined with the use of our new HME proteins and enhanced formulations, will allow us to continue to offer consumers innovative, desirable and delicious products, and will solidify Alpha’s position as a leader in continuing to create the most coveted, convenient and accessible options in the plant-based marketplace,” said Cole Orovets, CEO of Alpha®. “These partnerships are key to our growth and contribute to raising awareness of the continued innovation needed within the plant-based category. We remain committed to helping consumers transition to a plant-based diet through Alpha’s coveted products, while demonstrating positive impacts on consumer health, animal welfare and the environment without feeling restricted by food labels.”
Alpha® is sold nationwide at 11,000 retailers including Costco, Sprouts, Kroger, Whole Foods, Safeway and HEB. It is also distributed through 90,000 retail outlets and various food service channels including the military and universities. To find Alpha® in a store near you, please visit: Eatalphafoods.com/store-locator. For interested retailers, please contact us below. alphafoods.com/contact.
About Alpha® Foods
Alpha® Foods is a fundamentally engaging plant-based brand that creates comfort and connection in a divided world. Founded in 2015, Alpha® makes delicious, plant-based versions of familiar favorites that even the naysayers can agree on. Rich in protein, 100% plant-based and palm-free, Alpha’s convenient comfort foods provide delicious meat-free meals for breakfast, lunch, dinner and everything in between. Alpha® tables are for everyone.Learn more about Eatalphafoods.com Or follow @alphafoods.