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Average days on market are increasing in most markets. This leads to the next question: How can I promote my product so that it stands out from the rest?Here, a professional agent will help you get the most attention to your listing, as quickly as possible. Here’s a step-by-step process you can use today to help you sell at a higher price.
1. Make the buyer agent’s job easier
One of the best ways to make your product stand out is to make the buyer agent’s job as easy as possible. Chances are you will be asked to provide details of some homes that your customer, the buyer, has viewed online.
The first step is to include everything the buyer wants in the documentation section of your MLS listing. This may include ownership cost details, HOA documents, previous inspections, inspections performed by the seller before listing the home for sale, and any additional information a potential buyer may request from an agent. there is.
Plus, have all the details ready in a PDF that you can text or email instantly, including whether the seller offers buyer agent coverage. You can debate whether a seller should offer coverage or not, but at the end of the day, every buyer should ask themselves before they see a home whether the seller is offering coverage and whether the agent is responsible for indemnifying them. It means that you want to know whether it exists or not.
Another way to make your buying agent’s job easier is to respond to requests and details about the home you list as soon as possible. The sooner you provide listing details to a buyer’s agent, the sooner the buyer will receive the information. Other agents may be slow to respond, but make your information readily available and provide it as soon as possible.
2. Take off your agent hat and put on your buyer hat.
I had an aha moment a few months ago while listening to a presentation by Mark Stark, former CEO and founder of Berkshire Hathaway HomeServices Arizona/California/Nevada Real Estate. did. He said the best way to succeed in the real estate industry is to take off your agent’s hat and put on your buyer’s hat.
That means stop thinking and marketing like an agent and start delivering marketing that is attractive to buyers. This process involves three key questions:
Who is the ideal buyer for your listing?
Every home has an “avatar,” or a specific type of potential buyer. It could be a newlywed couple or an empty nester downsizing. It may be one person or a growing family. Once you’ve identified who your potential buyers are, you can start developing your marketing strategy.
What information do they want and need?
What details are important to “Avatar” buyers? Is it the living space or are the outdoor amenities the highlight they want? Are there schools, hospitals, shopping/restaurant areas, etc. that buyers want nearby? Is there a particular landmark facility you’d like to see? Whatever is important to potential buyers of your product, make it readily available and highlight it in your marketing.
Where does this ideal buyer spend their time?
Do prospective buyers spend their time on Instagram or Facebook? Are they on YouTube or LinkedIn? Wherever your ideal buyer spends their time, your marketing needs to be focused.
If you can put yourself in the buyer’s shoes, the marketing strategies you implement will be more in line with their needs. This type of marketing is much more valuable than the vanity marketing that many agents make themselves feel good about, but it is of little use to prospective buyers.
3. Start your listing like a movie premiere
Another ‘aha’ moment for me was when Jimmy Mackin, co-founder of Listing Reads, suggested that listings should go to market like a movie premiere. He gave an example of how the movie’s stars appear on every talk show and give teaser videos and interviews about the movie’s premiere weeks before its release.
And marketing ramps up right before the release date and into the first weekend of release, he said. He concluded by saying that the success of the launch weekend can be used as marketing at the end of the launch weekend to maintain momentum.
So how can you use this marketing strategy as a model to launch a new listing?
Marketing coming soon
We start announcing the release of new listings several weeks before they actually go live. This should focus on building awareness and anticipation of new listings being published. One way to do this is to record a green screen video for your Instagram Reels that includes a map of the area behind you.
Make fun of it with lines like this:
“We have a new property coming to market in the coming weeks in the area on the map behind me. I can’t give you any details until it’s live on the MLS, but this 4-bedroom property in this popular area… It will be home. If you or someone you know would like to share the details as soon as possible, please DM me and I will let you know all the details as soon as possible. You can be one of the first to know all the details. like.”
Marketing push on release day
Make the most of your launch day marketing to give your new listing as much exposure as possible. Similar to movie releases, I always like to release new listings live on MLS on Thursdays. That day is the highest traffic day for our local real estate website, and launching on that day will ensure that our new listings appear at the top of search portals (new listings are placed on the market for 48 hours. will appear at the top). It’s the busiest day of the week and will remain at the top until Saturday morning.
We recommend leveraging AI in this part of your marketing. This is explained in more detail in point #4 below.
highlight success
If the home didn’t sell the first weekend, highlight any successes, such as a well-attended open house or sharing the number of showings. These are highlights that will help you maintain momentum in the weeks after launch.
If your home sells in the first weekend, tell a story of a successful pending deal. This will help you get listed with the next homes for sale in the area. Sellers are paying attention to your marketing. This is your opportunity to share the steps and processes you have used to help your property owners sell their homes quickly.
4. Leverage AI to optimize your marketing reach
As mentioned above, maximizing launch day marketing is critical to success. I love leveraging ChatGPT to maximize marketing reach on launch day. I called this the “Sunday Chick-Fil-A” marketing plan. So if you take advantage of this, your listing will be closed, just like Chick-Fil-A on Sunday.
The first step is to display the following prompt in ChatGPT.
Act as an expert real estate marketer maximizing exposure for properties coming to market. Create an SEO-optimized Facebook post to promote your home at (address) as a new property just on the market. Add a call to action at the end of your post to encourage viewers to contact me for additional information or to schedule a showing at home. As you write this, please use the following MLS description to highlight details that you think the ideal buyer of this home would want to know.
The MLS description for this home is: [Insert MLS description].
ChatGPT provides SEO-optimized Facebook posts with hashtags and emojis. Once you’ve made the necessary changes, you’ll be able to post to Facebook right away on your publish day. Immediately below the Facebook post provided, ChatGPT displays the following prompt:
Convert this to SEO-optimized Instagram [post or Reel script] We have announced this house as a new property.
Again, make any necessary adjustments and post on Instagram on launch day. Just below your Instagram post or reels script, ChatGPT will display the following prompt:
Then convert this into an SEO-optimized 500-word blog post on LinkedIn to announce the home as a new listing.
Check if it’s accepted and post a blog post on LinkedIn on the day of release. Then, ChatGPT displays the following prompt:
Please provide a short, SEO-optimized YouTube script announcing this home as a new listing.
Finally, ask ChatGPT to provide you with 25 unique ways to promote your new listing and get as much exposure as possible. You may not do everything, but there are some strategies you might not have thought of that could make a difference in selling your home.
5. Maximize exposure with 4-point focus
To effectively market your home, you need to target your message to several different groups of people. Each is unique, and marketing style and delivery should be customized for each group. This is a list of four groups of people that I like to focus on with customized marketing.
sphere of influence
Often, the ideal buyers for our new listings are just a few degrees away from ourselves and those closest to us. When promoting new listings to my sphere of influence, I like to utilize texts and phone calls to make sure that people who know people who may be looking are aware of the new listing. .
I text and call people within my radius to ask them about a home, like the one they own, or the next logical home they’ll buy (for a growing family or potentially the next one). Filter by list (according to circumstances such as behavior). (to make it smaller). This increases the likelihood that your friend is looking for one of these two options.
- Neighbor – By letting your neighbors know about your listing, you might find a friend who wants to move into your neighborhood. You will also have the opportunity to talk to other owners who may become your next seller.
- Agent – Many potential buyers for your listing have buyer brokerage agreements with other agents. By marketing your listing to other agents, you can expand your marketing reach and expose your listing to as many potential buyers as possible.
- Consumer – This is the focus of most of our marketing. These are the potential buyers mentioned in point #2 above.
6. Build better relationships with more agents
We started this article by talking about how to make it easier to be a buyer agent and how it can help you sell your listings. I would like to conclude this article with values. You need to have good relationships with other agents.
Yes, we represent our clients and negotiate on their behalf as professionally as possible. But this business requires buyers and sellers. Most transactions involve working with other agents. We represent our clients passionately, but we must be fair. Your reputation with other agents affects your business and, in turn, your listings.
The better your listing marketing plan, the better the results and the more listing opportunities you will have in the future. Develop a marketing plan. Execute your marketing plan and you’ll be rewarded with more sales and more listings.
