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As the Fourth of July celebrations end and the final fireworks go off, for many, summer has finally begun. In many parts of the country, his last two weeks in June mark a turning point in the real estate calendar. Father’s Day, graduations, proms and other occasions distract attention from real estate. In our region, we’ve seen a dramatic slowdown in the number of buyers coming to open houses as we approach the end of June, indicating that change is on the horizon.
When summer comes, the pattern begins to change. The next two months will be especially noticeable as the pandemic is over and many are looking to get things back to normal this summer. Youth sports teams are in full swing, road trips are back in fashion, highways are jammed with boats on weekends, and everyone is trying to make up for the summer lost to Covid-19.
This includes realtors
2023 has been a nightmare for many agents. Sales have dropped significantly as inventory has run out like chicken teeth. Some agents have already dropped out, but the rest are hanging on, hoping things will improve in the coming months.
Interest rates are expected to drop towards the end of the year, which should boost sales, but the annual peak sales season is already behind us in many parts of the country. Given the summer activity spike, the short-term prognosis is about the same. Real estate agents looking to turn a profit on the autumn price hike will have to work harder than ever to set the stage for success.
Simply put, if you’re looking to slow down and enjoy the summer, the start of fall foliage can take a toll on your business. When it comes to working with a client in September, nat king cole It’s best said:
Fallen leaves drifting by the window Red and gold autumn leaves
I see your lips, summer kisses, the tanned hands I used to hold
The days are getting longer since you’re gone and you’ll hear the old winter song
But what I miss most is my darling, when the leaves begin to fall
The days are getting longer since you’re gone and you’ll hear the old winter song
But what I miss most is my beloved when the leaves begin to fall.
While Cole sings of lost love, agents should think about lost opportunities. Truth be told, your business is always he 60-90 days ahead. This means that the work he is doing now will pay off in a couple of months.
A simple solution is consistency now
It’s a difficult message, but it’s true completely Unfair. We have endured a lot over the past few years. The problem is, as real estate agents, we decide our own future. Agents who consistently continue to do their basic work despite all that surrounds them are successful and will be working with clients heading into the fourth quarter of 2023.
While spending weekends at the lake or doing other activities away from work can be tempting and fun, we advise caution.
Fall’s successful agents are those who practice consistency this summer.
Database construction
Many of the agents I talk to do not have effective databases. One person I spoke to last week has been licensed for over 3 years and has only 15 contacts.
The absolute minimum starts at 200 people (including name, address, email address and mobile number), so if you haven’t reached this milestone yet, the summer will be the perfect time to reach it. There is a possibility.
Is your child active in sports? There are many opportunities to collect contact data to build relationships with other parents and build your business. Instead of being a bystander to summer events, make smart use of the opportunities available.
Holding an open house
More opportunities will come this summer, as many listing agents want to hand over their open houses so they can focus on other things. An effectively managed open house is one of the most effective ways to build your business, especially for new agents looking for more buyers.
script practice
Scripts are the heart of the real estate business. For example, standing next to other parents at the baseball field can easily bring up the topic of work.
Many agents say, “I’m a real estate agent” or “I’m a real estate agent” when asked about their work. The usual response is “How’s the market?” They can provide valuable information, but they usually lack hooks.
Here’s a more efficient script:
“I help people build wealth through the acquisition of real estate. I would love to meet you someday and have the opportunity to discuss increasing your personal net worth. Huh?”
Scripts also control what you say when you book a listing, make a sales call, or greet someone at an open house. Do you know your top 10 effective closing words? If not, it’s time to nail them down. If you’re on a team that practices daily power-ups and scripts, you’ve got an edge in the game. If not, find a writing partner and stay involved continuously throughout the summer.
Exploring
Many agents I know are willing to pay thousands of dollars a month for Zillow or other highly inefficient lead generation systems, rather than looking for leads personally. It is often said that doing the basics of building a real estate business requires hours of tedious work. This is true for top-performing individuals in any field. Like it or not, prospecting works. Our team’s top sales agents consistently win deals through prospecting.
practice the basics
Want to be the best listings agent in your area? Tired of getting “Dear John” calls and emails while watching other agents score your listings? need to practice on. Professionals understand that practice happens every day regardless of what’s going on around them. Summer may arrive with a fascinating list of distraction-free activities. Professionals practice while amateurs have fun.
Yes, it’s been a rough year. Well, it would be great if you could go outside and let your hair down. Indeed, ignoring work now will pay a high price in the fall. Consistency is key. The choice is yours.
Carl Medford is CEO. medford team.
