The company says enhanced real estate marketing services from the industry’s most popular portal will be offered exclusively to selected agents in each market under the company’s ShowingTime+ division.
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In a September 1 announcement sent to Mr. Inman, Zillow will launch listings and showcase products in a number of new markets on each coast, particularly in the metropolitan areas of Dallas, Tampa, Orlando, Jacksonville, San Francisco and Riverside, California. said to have been released.
Listing Showcase is the enhanced real estate marketing product of the industry’s most popular portal, and is delivered through the company’s agent-centric ShowingTime+ division. Highlighted map icons that link to real estate websites, vibrant motion graphic hero images, bolder listing agent information, clearly categorized room images, interactive floor plans, and an intuitive home tour schedule widget is characterized by This service is limited to select agents in each market.
The product stands in contrast to Zillow’s long-standing stigma of hiding the presence of listing agents in favor of premium-level agents that pay commissions. The listing agent still pays for the showcase service.
Over the past 18 months, Zillow has moved away from its long-standing advertising model to a service-oriented, agent-first platform. The acquisition of screening service ShowingTime was an ideal impetus to directly assist agents in new ways, including nationwide creative services offerings, 3D tour solutions and expanding listing promotions.
Mike Lane, Vice President of ShowingTime+, said in a June 2023 statement that the Listing Showcase will create a “unparalleled listing experience for agents and sellers.”
“As soon as shoppers land on a showcase listing, they are taken virtually into the home, giving them a deeper understanding of the flow, architecture and design of the home before visiting it in person,” Lane said. continued Mr. “The Listing Showcase is the first of its kind. A listing experience that captivates shoppers, wows sellers, and gives agents powerful tools to win more listings and grow their business. is.”
The tool was first released in Atlanta, Chicago, Los Angeles, San Diego, and Seattle.
Zillow has been acquiring companies over the past 24 months, starting at ShowingTime in 2021. This is to build what the company calls “super apps,” which are collections of marketing services for agents offered through the company’s main domains, rather than stand-alone software products.
The company acquired a visual marketing company called VRX Studios in December 2022 to bolster its floorplan and photography mission. A month ago, he dominated the creative media management and photographer marketplace Areyo, and a week later he bought a sprucea digital escrow and title platform with a clear commitment to linking entire deals, has made two acquisitions in a month.
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