Think of everything you do online and in real life as saying something about who you are. Your likes, clicks, hobbies, and activities all add to the wealth of data points companies already have about you.
What about talking to Alexa or Siri? that Is the data used? Let’s take a closer look at how they use your conversations to build their profile.
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consumer report Researchers at Northeastern University in Boston created a fake person to interact with Amazon Alexa, Google Assistant, and Apple’s Siri. This is data we all need to pay attention to.
They intentionally asked the assistant questions intended to divulge sensitive user information. Ask about apartments near Boston. This will check the box indicating the user is a renter rather than a homeowner.
To limit your device’s suggestions, go to Settings and turn off “Attempt”. (CyberGuy.com)
How accurate was the profile?
Google has had some hits and misses, like when it tagged users who asked about family Disney tickets as “single.” It’s not very useful, but it does say some good things about privacy.
Amazon creates profiles based on your shopping habits, not necessarily what you say to Alexa. Unless you’re chatting with her specifically about shopping, you can chat without Alexa adding that information to your marketing data. That makes me happy.
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Siri is the least gossipy of all the assistants. Requests to Siri are not tied to your Apple ID or used to build your marketing profile. Apple has an ad network, but it builds a profile of you from non-voice data (like what you say to the company and what you do in apps and on the web) in order to target ads. .
Why is this important?
When the researchers used the persona of a married homeowner to ask Google for restaurant recommendations, it suggested upscale chain Eddie V’s Prime Seafood. If the same question was asked under her one persona, a more affordable answer was provided. (If you’re single and want a more upscale option, ask Google about Gucci loafers or Range Rovers.)
Unlike Google, Alexa didn’t change the answers to basic questions based on tags or categories.Amazon do However, we use interactions to serve ads. For example, if you ask Alexa for recipe ideas, you might get a targeted ad for pots and pans.
The clear winner for those who value privacy is Siri. Apple doesn’t use Siri interactions to create profiles or change answers.
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To Do Voice Privacy Diagnosis
Google can easily see what it knows about you based on what you tell Google Assistant and other activity.
- sign in to my advertising center page.
- on the left[プライバシーの管理]Click and scroll down to the category you want your ads to appear in.
- You’ll see how Google categorizes you, and you’ll have the option to change anything you don’t like or don’t want to see in your ads.
With Amazon, it’s a little more complicated. Don’t hold your breath, because you’ll need to submit a request and it may take a few days for Amazon to email you the information.
- Log in to your computer and[アカウントとリスト]Place the cursor on the[アカウント]Tap.
- Scroll down to the Data & Privacy section and click Request Information.
- From the drop-down menu[Alexa および Echo デバイス]Select[リクエストの送信]Tap.
Use an iPhone or Mac? Your profile isn’t based on your interactions with Siri. That doesn’t mean it doesn’t convey a ton of other information.
Shop with Amazon Prime (Cyberguy.com)
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