LONDON, 15 December 2022 (GLOBE NEWSWIRE) — According to Business research company research internet advertising market, the rise in Internet penetration is expected to drive the growth of the Internet advertising market in the future. The Internet has essentially made life more convenient and accessible. It has the whole world at its fingertips. The Internet provides the ability to find almost any information via computers, mobile phones, and other personal digital assistants. The Internet has transformed marketing by creating a modern technology ecosystem to create customized and immersive campaigns for consumers. For example, according to a report released in June 2021 by the International Telecommunication Union (ITU), a United Nations agency specializing in information and communication technology, the number of internet users increased by 10.2% in 2020. Additionally, between 2019 and 2021, internet usage in Africa and Asia Pacific increased by 23% and 24%, respectively. Over the same period, Internet users in the least developed countries (LDC) he increased by 20%, accounting for 27% of the total population. Hence, the rising internet penetration is boosting the growth of the internet advertising market.
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Scale of the global Internet advertising market expected to grow from $368.08 billion in 2021, $448.03 billion in 2022 at compound annual growth rate (CAGR) 21.7%. The war between Russia and Ukraine has hampered any chances of the global economy recovering from the COVID-19 pandemic, at least in the short term. The war between the two countries has caused economic sanctions against multiple countries, soaring commodity prices, disrupted supply chains, and impacted many markets around the world.Internet advertising market share is expected to reach $915.1 billion in 2026 and CAGR 19.5%.
Technological advancement has emerged as a key trend gaining popularity in the Internet advertising market. Leading companies operating in the Internet advertising sector are focused on adopting new technologies to maximize productivity and maintain their market position. For example, in February 2022, Google Ads, an online advertising platform developed by Google, introduced the new Search Ads 360. More data than ever is managed and processed through this newly developed platform. This creates a new enterprise he innovation that centralizes and scales user work. Second, we will soon provide administrative support for most new Google Ads features, such as Maximize Performance and Discovery campaigns.
Major Players in the Internet Advertising Market Alibaba Group Holdings Ltd, Google LLC, Baidu Inc., Microsoft Corporation, Amazon Web Services Inc, Facebook Inc, Twitter Inc, Verizon Communication Inc, Hulu LLC, International Business Machines Corporation (IBM), Linkedin, eBay Inc., Yahoo Inc. , InMobi, Smaato Inc., Epom Ltd., Mobvista Co. Ltd., Mintegral.
Global internet advertising market analysis By type of advertising format, it is divided into search engine advertising or search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds advertising and other advertising formats. By platform type, it is divided into mobile, desktop, laptop, and other platforms. Pricing model types are categorized into cost per thousand (CPT), performance-based advertising, hybrid, and other pricing models. Depending on the size of the enterprise, from large enterprises to small and medium enterprises. By industry, it is segmented into Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transportation & Tourism, IT & Telecommunications, and Other Industries.
North America was largest area Internet advertising market in 2021 Asia Pacific expected to be fastest growing region during the forecast period. The regions covered by the Internet Advertising Market report are Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
Internet Advertising Global Market Report 2022 – Market Size, Trends and Global Forecast 2022-2026 This is one in a series of new reports from business research company Internet advertising market forecast size and growth, Internet advertising market segments, Internet advertising market trends, drivers and constraints, revenue of key competitors, with competitive landscape sections in over 3,000 industry reports covering over 2,500 market segments. Provides profile, and market share. and 60 regions.
The report also provides an in-depth analysis of the impact of COVID-19 on the market. The report is based on unique insights drawn from 1,500,000 datasets, extensive secondary research, and interviews with industry leaders.
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