US President Joe Biden leaves the White House in Washington, DC on August 13, 2024. Biden travels to New Orleans to participate in the Biden Cancer Moonshot event.
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The White House hosted 100 digital content creators and industry experts on Wednesday for key stakeholder discussions. “Creator Economy” The sector has boomed as social media platforms have made it easier for users to monetize their content.
President Joe Biden attended the Creator Economy Conference, the first event hosted by the White House Office of Digital Strategy.
“You are the future,” Biden told an audience of influencers in the White House Indian Treaty Room, without a teleprompter. “You are the new possibilities. You are a breakthrough in how we communicate.”
“That’s why I invited you to the White House. I’m looking for a job,” he joked.
Other senior officials, including Deputy Treasury Secretary Wally Adeyemo and White House domestic policy adviser Neera Tanden, will also attend the meeting.
They listen to influencers’ concerns about the industry’s most pressing issues. AI technology, fair wages, data privacy, the impact of social media on mental health and more.
“These events ensure that creators have a voice in Washington that traditional entertainment and media groups have had for decades,” Franklin Graves, a tech policy lawyer who attended the conference, told CNBC.
“The legal and policy issues facing creators, brands and platforms in the creator economy are much more nuanced and often not addressed by existing regulations or government agency actions,” Graves said.
The content creation industry has exploded in recent years with the rise of influencer marketing, e-commerce and social media sites allowing creators to monetize their work on the platforms.
Goldman Sachs It is estimated that the creator economy will generate revenue opportunities of approximately $250 billion by 2023, growing to approximately $480 billion by 2027.
Goldman estimates that roughly 50 million people worldwide work as content creators. Census Bureau We don’t track social media as a separate industry.
As the content creation sector grows, it presents challenges for lawmakers and White House officials when it comes to regulating big tech companies, social media and AI.
TikTok is Chinese Owned The video-sharing app and one of the fastest growing social media platforms has been at the center of a lot of controversy.
U.S. officials have grown concerned that Chinese government business practices could allow them to obtain data from TikTok, threatening the privacy of American users.
In April, the president signed a bill requiring TikTok’s Chinese parent company, ByteDance, to sell the platform within the next year or face a nationwide ban in the United States.
Biden faced almost immediate backlash from TikTok and some of the creators who rely on the platform for their income.
In May, a group of TikTok creators Sued The US government disputes a possible TikTok ban.
