Domino’s Pizza customers seemed upset that the promotional “emergency pizza” they received came in highly visible packaging. Mojo Kenny (@mojokenny) showed off the box in a viral TikTok with over 2.2 million views.
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The top of the cardboard container is bright red. The words “EMERGENCY PIZZA” are written in bright white letters. Additionally, there are other design cues similar to the lever you pull to stop a runaway train. Or metal fire alarms in large public buildings.
Kenny recorded himself walking outside with one of these free pizzas and wrote, “Couldn’t Domino’s just put the emergency pizza in a regular box?”
What is emergency pizza?
Domino’s Pizza is offering app users the opportunity to pre-register for free for a medium-sized two-topping pizza to be used later. How it works is by visiting the chain’s emergency pizza page.
Then, once you place your paid order, you’ll unlock the option to get an emergency pizza later. You must spend at least $7.99 to qualify for the deal. Additionally, if you are not a Domino’s Rewards member, you will be asked to sign up for an account to qualify.
Once you have secured your emergency pizza promotion;[My Deals & Rewards]Proceed to the page to activate. Patrons have until January 19 to secure their emergency pizza.
The idea is that you can keep this food on ice for rainy days. Maybe you threw a pizza party and had more friends than you expected, but you only budgeted for a certain amount of food. It’s time to break the metaphorical glass of this emergency.
Or maybe you’ve been out drinking all night and have already spent an insane amount of money at the bar. You’re drunk and wandering around looking for food, but you’re fed up with so much money that you bust an emergency pizza.
But actually, this is a cute way to brand your promotional items. There are several chains that will give you free food when you shop. For example, Popeyes often gives customers a receipt that doubles as a coupon. On the back, you can fill out a survey and a code will be created once the survey is completed. You can then use this code to redeem 2 free pieces of chicken and 1 biscuit when you purchase a large quantity of drinks.
I’ve done Domino’s Pizza before.
According to Food & Winethe emergency pizza promotion was initially such a huge hit that it was brought back. It first appeared in 2023 and returns to help people “whenever they need it most.” Kate Trumble, senior vice president of Domino’s Pizza, spoke to food-focused stores about why Domino’s Pizza is coming back.
“Last year, we launched our emergency pizza program and our customers loved it so much we knew we had to bring it back in a big way,” Trumbull told the magazine. “Sometimes unexpected changes happen in life, and sometimes you just need a warm, delicious pizza to turn things around. Maybe you tried a new dinner recipe and it was a big mistake. Or maybe you just don’t have time to buy groceries. No matter what your emergency, Domino’s Pizza has you covered.
Domino’s also has an emergency pizza program for student loans, which is another pizza giveaway. This initiative is targeted at customers who are still repaying their education loans. The latest blow has made it especially difficult to keep bank accounts out of the red. US economy from 2021 to 2024. Graduates struggling to pay off debt can use free pizza to provide some cheesy relief during these difficult times.
“Domino’s Pizza will be giving away a total of $1 million worth of emergency pizzas for free. Anyone who has to restart their student loan payments is eligible to receive one emergency pizza,” the restaurant said on its website. Because we believe that almost anything can be better with an emergency pizza.”
@mojokenny I’ll break the glass 😔 #domino #emergencypizza #pizza #relevant #fyp ♬ Original song – 🫧BADDIES
TikToker joked
One commenter responding to Kenny’s video imagined an even more embarrassing scenario. “What would happen if the driver yelled “Emergency pizza!!” during the delivery? LOL.”
Another said: “The cashier will say, ‘Enjoy your free emergency pizza.'” Girl, why did you say that just now? ”
Someone else joked: “They should have cars with alarms.”
On the other hand, some said it was too early this year to redeem the benefits. “Using emergency pizza in early January is monumental. A month is a long time.”
Some viewers of the app joked that their paid pizzas were still in promotional boxes. Maybe it was a way to show Kenny that things could get much worse. “I paid for the pizza and they put it in the box,” they wrote.
The Daily Dot has reached out to Domino’s Pizza and Kenny via email for further comment.
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