A Walmart shopper is going viral on TikTok after speaking out about the artificial intelligence (AI) generated labels on Proper Good soups.
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User @donuthole66 appeared shocked by the soup packaging and recorded a video from one of the grocery store aisles at Walmart. “What kind of AI is it? [expletive] Is this it? ” he asked.
“I say this is not made from AI,” @donuthole66 said as he showed viewers a package of Proper Good soup. “This is probably also created by AI.”
Next, the content creator focused on the brand’s cheeseburger soup packaging, which features a photo of a hamburger on the cover. @donuthole66 seems to take issue with the image on the label, pointing out that the food looks artificial.
He also said there were no tomatoes on the burger.
“They didn’t put tomatoes on the burger,” said @donuthole66. “How disrespectful.”
Then he turned to a container of Proper Good pepperoni pizza soup.
“I’ve never seen a pizza with so many pepperoni slices on it,” said @donuthole66. As of Friday, his video had more than 3,800 views.
What is proper goodness?
Launched in April 2020, the Austin-based brand sells 90-second shelf-stable foods made with clean, functional ingredients. the Website There are many microwaveable menu items, including marinated meatball pasta, Thai red curry soup, and Jamaican jerk chicken soup.
According to 2021 writeProper Good also sells meals that can accommodate plant-based, keto, and gluten/dairy-free diets. With a subscription, individual meals start at about $5. Additionally, Proper Good said all of its packaging is recyclable.
Proper Good appeared on ABC shark tank Immediately after its release in October 2021, it established itself as a brand that sells foods made with high-quality ingredients for busy people with limited cooking time.
On the show, the shark complimented the quality of the food. Proper Soup eventually signed Mark Cuban. was offered an investment $400,000 for 20% equity. The brand is still going strong today, with Walmart being one of its largest retailers.
Viewers are fans of Proper Goods’ soup flavor, but probably not fans of its packaging
In several threads on Reddit, social media users say they are fans of the flavor of this soup. Five months ago, a Reddit user made the following post. r/subscriberboxer Proper Good’s soups are described as “efficient, easy to prepare, and clean to eat.”
In the post, customers said they liked Proper Soup’s user-friendly website. As for the taste, they said it was delicious because it contained natural ingredients. The only downside to one of the meals, Proper Soup’s chicken noodle soup, was that the soup was thick.
“If you’re a soup fan, or know someone who is, I highly recommend you give ‘Proper Soup’ a try,” a Reddit user said. “Honestly, I’m more impressed with Proper Soup than many of the popular ‘meal kits’ I’ve tried.”
While it’s true that the brand is popular for its flavor, some viewers of @donuthole66’s TikTok video were similarly unimpressed with the packaging.
“Pizza cheese drippings are uncomfortably wet,” one user wrote.
“AI doesn’t know how to add tomato to a burger. Funny,” another user wrote.
“Cyberpunk food,” said a third viewer.
Watch on TikTok
The Daily Dot reached out to @donuthole66 via a TikTok comment, Proper Soup via email, and Walmart via an online contact form.
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