Oppy is software that anyone can use to build an AI assistant that picks up parts of a busy workday, from scheduling meetings that integrate driving time to making sure the last lead receives the information they need. .
Have you received it? inman agent edge• Be sure to subscribe to the latest real estate technology updates from Inman expert Craig Rowe.
Oppy is software that helps users build AI business assistants
platform: browser; mobile
ideal: Agents at all levels. Marketing manager.office manager
Top selling points:
- Easy to integrate
- Focus on calendar/schedule
- CRM/website integration
- Build multiple “oppies”
- Learn about the job
Biggest concerns:
There aren’t many. Given that resistance to artificial intelligence remains strong, I worry that some people may not fully understand the potential of apps. As you learn to trust your app with important tasks, you should fine-tune it.
What you need to know
Oppy can be applied to a variety of industries, but its appeal to real estate lies in the nature of the business, which has a busy schedule. Home tours, closings, listing presentations, general meetings, etc. often add up to an agent’s workload, and this is where his Oppy shines.
Built on GPT4, the app not only connects to your calendar of choice, but can also connect to external mapping tools to incorporate driving time into your meeting alerts. It can also accommodate front-ends. This means you can chat with users on the website to book appointments or share information that is not immediately available.
Oppy can learn your website, interact with your CRM, discuss your listings, and engage with you and the people you work with.
Oppy is first and foremost a productivity solution. It’s a lightweight, flexible business tool that you can imagine becoming your invisible partner, your go-to tool.
As with all software, some preconfiguration is required, but not much. The backend is intuitive and requires very minimal input requirements to get up and running. Oppy may stumble a little at first if the proper connections are not established, but as you get used to its use, you’ll be able to do more and build more siblings and additional his Oppy. will now request that you do so.
We recommend building it first for scheduling purposes. I like that during onboarding, he asks Oppy for “goals.” Users start thinking about important business tasks—what they want the software to do—rather than “I have a product that does just this.”
As you work with Oppies, you can fine-tune it to your specific needs, making it more comfortable to let Oppies handle your interactions. That maintenance may include dropping URLs and adding specific her web pages for you to learn.
One use case I can think of is a blog page, assuming the user is keeping it relevant. By learning blog content, Oppy has access to all kinds of community information, company news, customer stories, and other relevant blocks of data that consumers use to make decisions.
Of course, your listing page, company profile, and other such criteria should be known to Oppy as well.
Like other AI assistants, Oppy can primarily create marketing content, such as listing descriptions, but it can also disable some basic email follow-ups and create stock earnings emails. or even create a “What to expect when working with me” message to new users. client.
I heard that Oppy is attracting attention from major brokerages, which makes a lot of sense. The more agents, deals, and clients you have to manage, the more you need to schedule your work. Brokers and office managers can build Oppy to learn about sales meetings, ongoing calendars, software updates and training, and further segment by office.
The Real Brokerage has developed something called Leo, an AI business intelligence system that works in-house. In simpler terms, this is what Oppy can do in surgery if properly trained and up to speed. As the application itself grows and its leadership gets more feedback on features, there is great potential, especially as more intermediaries come on board.
In the spirit of full disclosure, when you look at Oppy, we integrate everything from site maps to event agendas to speaker bios to help/help Inman Connect attendees navigate their visit. You mentioned that there could be a use case. I heard there was a meeting scheduled with Inman’s events team.
I think the Oppy team will have to make some difficult decisions in the near future. With an app as versatile as this, it can be very difficult to decide which lane to choose. Real estate is definitely a great first choice. Check it out and see what I mean.
Have a technology product you’d like to talk about? Email Craig Lowe
Craig C. Rowe entered the commercial real estate industry at the dawn of the dot-com boom, helping various commercial real estate companies strengthen their online presence and analyze internal software decisions. He currently helps agents with technology decision-making and marketing through Inman’s software and technology reviews.
