From Binge-worthy drama to permanent strip locations, F1 is solidifying its future in America with year-round experience for fans of all kinds.
Strip glitter has long been synonymous with spectacle, but now Las Vegas invites guests to step into the pit lane over a velvet rope. In cities that reinvent the dul at every turn, the latest marquee attractions do not revolve around headliners or high stakes tables. It focuses on horsepower.
Formula 1 Las Vegas Grand Prix Plaza It is an immersive, year-round fan experience that marks the first ever permanent presence in sports in North America. Unveiled just months after the 2024 Las Vegas Grand Prix tore through Sin City’s neon-lit streets, this cutting-edge paddock facility is a living breathing destination for fans operating all year round.
said Emily Plazer, president, CEO and CEO of Las Vegas Grand Prix, CEO of the CEO, CEO, CEO of F1, Emily Plazer and CEO, Chief Commercial Officer of F1, and Chief Commercial Officer of F1. “These new attractions provide unprecedented access to F1 and provide the first fans to many fans. The circuit.”
The 100,000-square-foot permanent F1 paddock opens on May 2nd, marking another notch in its evolution into the world’s sports tourism powerhouse. Beyond Race Week, this is an invitation to fans, from casual observers to seasoned gasoline heads, going behind the scenes of some of the world’s most engaging motorsports all year round.
In true Vegas fashion, Grand Prix Plaza is an interactive museum, luxury hospitality venue and an adrenaline-fueled playground. Guests will test the reflections of the race simulator, design the F1 car of their dreams, and take victory poses on the real podium where the champion once stood.
One of the features of the Plaza is the chance to witness the challenges of a pit stop up close. This is an experience that is usually reserved for elites who have access to race weekends. Here, it is the charm of everyday life. Visitors can browse official team products in the expanded retail hub or SIP champagne and immediately look down on what has quickly become motorsport’s most iconic street circuits.
“We know that Grand Prix Plaza is one of the gems of Formula 1 in North America and provides access and experience that expands the fan base of the sport,” Prazer added. “As part of our unwavering commitment to Las Vegas, we are excited to offer significant discounted pricing to locals to ensure that Grand Prix Plaza is a community asset that is easily accessible year-round.”
Sin City is currently the heart of American sports.
Less than a decade later, Las Vegas quickly transformed into the best hub of American professional sports, reconstructing both its identity and its economic landscape.
The shift began in 2017 with the arrival of the Vegas Golden Knights. This is the city’s first major professional franchise and spark that sparked the sports revolution on the strip. The National Hockey League expansion team quickly captured the hearts of the community in their first season of fairy tales in 2023 at the Stanley Cup Championship six years later.
In 2020, the Las Vegas Raiders made their debut in the National Football League (NFL) and played their home games at the cutting-edge Allegianto Stadium. The venue will host NFL games, be a multi-purpose facility for concerts and other large-scale events. Las Vegas solidified its commitment to football when it hosted Super Bowl LVIII in 2024. Most viewed television broadcasts in history.
Basketball also found a home in Las Vegas. The Las Vegas ace, representing the women’s National Basketball Association (WNBA) city, has achieved remarkable success by securing back-to-back championships in 2022 and 2023.
The city’s sports landscape continues to expand with the expected arrival of Major League Baseball (MLB). Auckland Athletics has announced plans to move to Las Vegas, a new ballpark that is projected to open on the Strip by 2028. Further expanded discussions include the NBA and Major League Soccer (MLS) teams.
This change had a major economic impact. More than 2 million visitors traveled to Las Vegas for sporting events from 2018 to 2022, according to the Las Vegas Competition and the Visitors Bureau’s annual. Visitor Profile Survey for 2023.
The Raiders franchise reached an impressive rating $6.2 billiondriven by the revenue-generating success of Allegiant Stadium. At these milestones, Las Vegas will cement more cement as a sporting tourism destination. There, the thrill of the game meets the excitement of stripping.
The drive to survive the fueled F1 fan boom and Vegas is its new playground
Few people could have predicted the impact of the earthquake on the American sports landscape, the first broadcast of Netflix to survive, which was first aired in 2019. However, over seven seasons, Docusary has achieved decades of traditional marketing that could not be possible. It humanized sports. Suddenly, US viewers were not just looking at the fast car. They cheered on characters, rivals and comeback arcs. The F1 fandom has become personal. And it became mainstream.
There is no more momentum or concrete momentum anywhere than Las Vegas. Grand Prix Plaza is a manifestation of this digital boom. That’s not enough to see anymore. Fans want to step into the story.
“These new experiences are closer to Formula 1 races without becoming a professional driver,” said Jonathan Linden, co-CEO of Round Room Live and producer of the Formula 1 exhibition. “This was the largest F1 exhibition we’ve made in North America, and there was no better place than the Las Vegas Grand Prix home.”
While Formula 1 has long been associated with exclusiveness, speed and champagne podiums, the Las Vegas experience creates space for the next generation. Young fans explore the complexities of race cars through interactive exhibits, set in their podium moments, lift their arms, swell up a trophy in their hands, and roar on the screen in the back.
The commitment to youth engagement is only just beginning. “We are launching a community cart program to train up-and-coming cart kids to participate in sports at younger ages, and we’ll be presenting it soon,” Prazer continues. It is a high octane playground where fandoms are nurtured and not filtered by barriers.
F1’s permanent arrival in Las Vegas is not just one fan. Anyone who has ever felt the thrill of speed, the pull of a rival, or the wonder of witnessing it unfolding in real time feels like they’re at home. Here, the next generation of fans will fall in love with F1. Whether they’re five or fifty, it begins a lifelong journey with sports.
Plan your pit stop
Grand Prix Plaza, located at 3901 S Koval Lane, will be open to the public on May 2nd and will offer a full throttle fan experience at three major attractions.
The F1 X is a technological and interactive journey through Formula 1’s history and innovation. It features iconic cars, legendary artifacts, and a virtual design lab that lets guests build and race their own digital F1 cars. Admission starts at $79 for adults and $59 for locals.
The F1 Drive is the official cart attraction for guests over the age of 12, and locals start at $37 and $30, starting with high-performance carts on the actual Las Vegas Strip Circuit section. F1 Hub also has a state-of-the-art simulator starting at $26.50, and a vast F1 product store for locals with 10% off.
