Hilton just announced The latest store of the luxury brand “LXR” will open in Hawaii!
Workaa Waikiki Beach Hilton LXR opens in February 2024
Trump International Hotel Waikiki will be rebranded as WahCare Waikiki Beach starting February 2024 and will become part of Hilton LXR Hotels & Resorts. The 38-story facility opened in 2009 and features 462 rooms and suites. It overlooks Fort de Rossy Park with views of the Pacific Ocean and Diamond Head, and is near Waikiki Beach.
The hotel will not only be rebranded, but will also undergo a “major transformation.” The renovations will begin in early 2025, he said, and will take “several months” and will be carried out in stages to allow the facility to remain open during this period. The transformation will include upgrades to public areas such as the lobby, pool, spa, fitness center, residential hallways and landscaping, and reimagine all on-site restaurant concepts.
If it only happens for a few months, there’s no telling how “monumental” the transformation will actually be. And will facilities be able to remain open while that transformation occurs?
For those not familiar with LXR, it is Hilton’s rapidly growing collection of independent luxury hotels. LXR properties benefit from Hilton’s global distribution power and Hilton Honors program while maintaining their unique design.
Jason Grossfeld, Chairman and CEO of Irongate (the company that owns the property), said of the change:
“We are thrilled to be at the forefront of the rebirth of what I have always felt is Waikiki’s ‘grand dame’ with its timeless architecture and unobstructed views. Iron Gate’s enduring commitment to this property dates back to its founding with one day of record-breaking sales success followed by years of award-winning hospitality, reinforcing the company’s commitment to the Waikiki destination and its residents and visitors. It emphasizes unwavering dedication. Through a collaboration with BOS Studio in design and management by Hilton’s LXR Hotels & Resorts, this iconic building will embark on an exciting new chapter. ”
Faysal Jaffer, Global Head of LXR, said of the hotel’s addition to the Hilton family.
“LXR Hotels & Resorts provides guests with access to some of the most stunning destinations around the world, and Waukea Waikiki Beach on Oahu’s oceanfront is no exception. Offering a special place for adventure-seeking travelers, Wahkea Waikiki Beach represents LXR’s unique approach to hospitality and is the perfect addition to the brand’s growing portfolio, making this one-of-a-kind destination We look forward to welcoming distinguished travelers from around the world.”
A significant number of President Trump’s properties have been rebranded
This is the only Trump property to undergo rebranding. For example, in recent years:
Beginning in February 2024, Trump Hotel Waikiki will be rebranded as Workaa Waikiki Beach and will join Hilton LXR. Additionally, the hotel is scheduled to undergo renovation work in 2025, but the hotel will remain open until this work is completed.
It’s good to see other hotels joining major hotel groups so you can earn and redeem points. For anyone wanting to visit Waikiki, this should be a pretty good new option.
What do you think about Worka Waikiki Beach?