TRIP drink The company has announced a new beverage developed in collaboration with consumer mental health company Calm. TRIP has already achieved success in the UK market.
TRIP aims to calm people’s minds and take functional beverages to a new level after selling tens of millions of cans. TRIP partnered with Calm to evolve the product experience it offers to American customers through functional beverages with digital experiences.
The partnership includes limited edition co-branded cans featuring a powerful and unique combination of mindful botanicals, offering consumers a new way to unwind. All U.S. customers who purchase TRIP Mindful Blend will receive a free 3-month Calm premium membership valued at $45 by scanning the QR code on the can. By purchasing a subscription, consumers have access to Calm’s complete content library from a variety of expert and celebrity voices, including Matthew McConaughey, Harry Styles, Sheryl Lee Ralph, and Camila Cabello. , you can sleep more, reduce stress, and live a better life.
With over 30,000 points of sale in the U.S. and Europe, TRIP stands strong and delivers a soothing sense of serenity with every sip. TRIP is Soho House’s exclusive global functional beverage partner and the only soft drink available at Soho House worldwide. TRIP is also available at major locations including Erewhon, Bristol Farms, Mother’s Market and GoPuff, the best-selling calming beverage. TRIP continues to innovate and lead in the wellness space, launching in Q1 2025 at three retailers nationwide.
TRIP continues to deliver breakthrough innovations, and each drink is loaded with mindful botanicals like Lion’s Mane, 120mg of Magnesium, Ashwagandha, and L-Theanine, double the amount of most functional drinks. Contains a powerful and unique combination of Available in refreshing flavors: Raspberry Orange Blossom, Cucumber Mint, Elderflower Mint, Peach Ginger, and Blood Orange Rosemary.
With less than 29 calories and 0g sugar per can, TRIP is perfect for health-conscious consumers looking for both taste and functionality.