Frankly, traveling in recent decades has not been a particularly pleasant experience. Sure, sitting on a remote beach or spending time with family in another city is great, but the process of getting from point A to point B isn’t fun.
After the 9/11 terrorist attacks in the United States, airport security made it inconvenient to fly anywhere. Passengers had to arrive at the airport hours before their flight was scheduled, and the long security lines brought hours of frustration.
Then, in late 2019, the COVID-19 pandemic emerged.
In the last two years, flying less fun Travelers had to undergo nasal swabs, random screening, and a mandatory mask policy. Is there a way to go back to the golden age of travel, when passengers actually enjoyed the process of moving between cities?
Sadly the answer is probably no. The economics of air travel have fundamentally changed, and the proliferation of cheap tickets has come at a cost: eroding the travel experience of those flying in bus class (business and first-class It’s much easier than people in ) ). Just look at any travel magazine from the 1950s or 1960s and you can see flight attendants actually preparing fresh meals and passengers sitting around the piano in the bar.
yes, airplane there was a bar Before airlines squeeze as many seats into planes as possible!
No wonder so many people feel nostalgic for the early days of commercial aviation, and there is indeed a thriving industry based on retro branding tied to the golden age of airlines. Old-time airline logos like Pan Am and BOAC have become hip fashion statements, and it’s easy to find nostalgic items from drink coasters to luggage that evoke the days when “getting there was half the fun.” can do.
This flashback to the early days of air travel provides a perfect opportunity to consider how forward-thinking companies promote and differentiate their brands. Not only are old brands making a comeback, but so is the airline aesthetic of the 1950s and his 60s.
Many startups are taking inspiration from mid-century airline design elements for their logos, color palettes, and overall brand identities. It makes a lot of sense when you think about it. Not only are these browns symbolic, they convey an optimistic sense of the future.
We can use it a little bit now.
As with all things in design, even a little goes a long way. Those who want to renew the style of the company, those who want to launch a new company, great way Harness effortlessly the marketing and branding innovations of the air travel industry 60 years ago.
While simply cutting and pasting old airline logos can be a little daunting, experienced designers have found the bold fonts and flowing lines that many airlines rely on for their own branding. You can take in anything.
Ironically, one industry where this is not happening is the air travel industry. No modern airline has the mid-century design elements that have become synonymous with commercial flight.
For example, today’s British Airways tail livery is a modern take on the Union Jack. It’s a great design, but it doesn’t incorporate any of the design elements that made British Airways (and its predecessor) such a global icon. Considered one of the best airlines in the world, Emirates also has a thoroughly modern aesthetic.
Entrepreneurs just starting out may be wondering why the 1963 plane is relevant to their brand. Simply put, maybe not, but by researching the successful designs of the past and drawing inspiration from them, today’s business he leader is able to capitalize on some of the greatest design trends of all time. to create a striking brand that sets you apart from your competitors. .
And as the old saying goes, an experience is the cheapest thing in the world if you can get it second hand.
