TikTok’s slowing growth has prompted the company to look for strategies to increase user activity, especially to keep creators on the platform for financial gain. Recently, rumors surfaced that the platform was developing a paywall feature that would allow creators to charge for access to their content.
TikTok is reportedly working on allowing creators to put their content behind a paywall, according to a new report in The informationvia insiderCreators can use this feature, currently in development, to lock parts of their creations behind a paying subscriber’s paywall.
It’s unclear if this will be a subscription service or a pay-per-view model, but the latter seems more likely, given the mutual benefit that creators and TikTok will receive from paying for renewals. His TikTok isn’t the first social media platform to adopt this kind of monetization model. Similar business models exist for platforms such as Instagram, Twitter, and YouTube, allowing content creators to charge subscribers for access to premium features and content.
As The Information reports, TikTok is also working on Creator Fund 2.0, an update to the original Creator Fund it launched in 2020, encouraging creators with over 100,000 followers to continue. I’m here. The new fund could start accepting investors as early as March, the sources said, asking not to be identified.
At a time when TikTok has more bad news than good news, everything TikTok can do to improve its public image is important. If a nationwide ban on TikTok is eventually enacted in the United States, such efforts could be in vain as plans have already begun to do so on government devices.
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