Dive overview:
- According to the International Food Information Council, three in four consumers (74%) say their mental health and well-being are affected by their food and drink choices, and 51% Respondents say stress has reduced their intake of healthy foods in the past six months. 2023 Food and Health Survey.
- The vast majority of Generation Z and millennials get their food and nutrition information from social media, and IFIC research found that 6 in 10 consumers chose to buy healthier foods thanks to social media. reported. However, the study found that 68% of people of all ages said they had seen conflicting information about which foods to eat or avoid.
- What an IFIC online survey of 1,000 adults found 6 in 10 US adults say they are very or slightly stressed. Generation Z and millennials were more likely to report stress. Studies have shown.
Dive Insight:
Consumer perceptions of how the foods they eat affect their daily lives continue to evolve.
Over the years, consumers have become more attentive to nutrition labels, and products that are good for you have become more popular. Consumers are willing to pay more for foods that they believe will benefit their health as foods become more ubiquitous in the groceries sector.
An annual survey of 1,022 U.S. adults conducted in early April found that consumers cite health aspects of food as a growing factor in their purchases, with 62% of those surveyed taking it seriously. I answered yes. 55% of respondents said they always or often look at labels when shopping at the grocery store.
IFIC We found that consumers most often define healthy foods by freshness, sugar content, protein, nutrients and sodium content. However, 54% dietary guidelines for americans.
Energy and weight loss are cited as the most important nutritional benefits among the general population. Zaasmillennials, generation XersBaby boomers, on the other hand, are most focused on anti-aging.
While many companies tout the nutritional benefits of their products, some critics question the industry’s efforts. A study released last fall found that the Nutrition Access Initiative has done enough to help 11 major food and beverage companies make food more nutritious, affordable and accessible to consumers. revealed that no significant progress had been made.
Although many consumers focus on nutrition, the information they receive about the health properties of foods varies. Sixty-seven percent of respondents said they trust the information they see on social media more or less, with Facebook, YouTube and Instagram being the platforms where they most often view nutrition content. However, conflicting information on food nutrition can lead to confusion. Roughly the same number of consumers said social media makes them question their food choices as they feel it helps them make the right choices.
Given the continued inflationary environment in grocery stores, cost has become a key factor in food choices. Forty-seven percent of those surveyed said they purchased less non-essential food and beverages, opted for cheaper brands, and cut back on luxury food purchases. More than a quarter of respondents said they made unhealthy decisions because of food costs.
