The Super Bowl is always packed with high-profile ads, but after airing on February 9th, Novartis’ Clare Vage-filled commercials have generated particularly big buzz.
Called “Your Attention,” the goby ad runs through breast milk-centric scenes, including close-ups of cheerleaders in low-cut uniforms, breastfeeding moms, and women trying out bras. After that montage, it ends with another note: Wandasykes, a comedian who underwent double mastectomy after being diagnosed with breast cancer in 2011, urges women to be screened for illness.
“Start paying attention to your chest when it matters most,” Sykes said in the ad. “Early detection of breast cancer is a game changer and why we can be here today.” From there, she encouraged viewers to “more women than ever before to be screened,” and she told the website. I’ve been instructed to access it yourattentionplease.com Find a location to show up for more information.
The ads definitely spoke to people. And in the case of cancer screening, that’s a good thing. In fact, when they reached out to doctors treating this type of cancer, they praised the underlying message of the ad. This is what I want them to know.
The ad uses American obsession with boobs to hammer the importance of preventive care.
Super Bowl ads are especially important as so many people tune to watch the game. G. Thomas Lewis, MDSelf said he leads OB/Gyn at Memorial Care Orange Coast Medical Center in Fountain Valley, California. “It’s the biggest event of the year,” he says. “You’ll be putting a commercial there and hoping to get the attention of women to say, “Oh, I’ve never had a mammogram” or “I’ve never spent too much time with a mammogram.” . ”
And, as research shows, many people teeth There is no screening for them. Data from CDC Only 66% of women over the age of 40 show that mammograms are up to date. This means one in three people are not screened, as recommended for life-threatening conditions that can affect a huge number of Americans each year. In particular, breast cancer is the second most common cancer in women in the US (skin cancer is the first), according to American Cancer Society (ACS). To further distill, there are eight possible lifetimes of breast cancer that the average American woman may develop.
It makes this reminder to make screening important, Janie Grumley, MDthe director of breast surgeons and directors at Margie Petersen Breast Center at Providence St. John’s Center in Santa Monica, California, told herself. “It encourages people to stop and think, breast cancer can happen to me,” she says. “It’s always important to have a reminder.”
The ads were also smart in that they attracted the attention of men. and Women may encourage dialogue between couples and encourage men to ask their partners when their final breast cancer screening is, Dr. Lewis says.
