Old, new, and, according to experts, creating wedding content is the hottest trend to overtake the industry.
In the 2025 wedding trend report, Hitch A content creator ranked among the top 10 highlights of the year. The report noted that search volume for wedding content creators increased by 586% from 2023 to 2024.
Similarly, Popsugar Since January 2023, I have identified 250% jumps in Tiktok posts using the hashtag #WeddingContentCreator.
This surge in popularity isn’t surprising given the growing role social media plays in today’s wedding. For example, a Zora A survey of about 6,000 couples who will get married in 2025 revealed that over 20% plan to create wedding content for social media. Understanding the role of wedding content creators can help couples decide whether to invest in their big day.
What do wedding content creators do?
Don’t assume that wedding content creators are the same as photographers and videographers. They play their part in the wedding, which is a role that people are more interested in on their special days.
Capture social media footage
Wedding content creator We specialize in taking short form videos and candid photos to suit social media platforms such as Instagram and Tiktok. This content ranges from behind the scenes iPhone shots to choreographed video-set trending audio.
The role of wedding content creators is to work with them rather than replacing professional photographers and videographers. They provide live, authentic footage from the day to compensate for the more sophisticated work of other vendors.
“This trend has gained momentum over the last few years due to the increase in drone photography/video shooting for weddings and the creation of a photojournalistic approach to the overall wedding vision,” said Jamie Lagoida Senior Event Sales Manager, Jamie Lagoida. Montage Healsburg. “Many couples are looking for ways to showcase their wedding visions that they spent months curating to a larger audience.
After attending the wedding of a friend who hired a dedicated content creator, Bride Zoe Smith wanted her to hire it for her wedding.
“My fiancé and I were just engaged and we were beginning the wedding planning process, so I was already taking mental notes of details that we might want to incorporate into our big day,” says Smith. “I found the creators of their content running around taking photos and videos throughout the wedding, and loved the idea. And when I saw the content posted on social the next day, I was sold!”
Traditional photographers and videographers focus on captures of stylized, carefully crafted shots, while wedding content creators record the day in real time. They record everything from the moment they are ready to go to the ceremony and reception, without missing a beat.
“As a wedding content creator, I shoot all day on multiple iPhones with sharing and social media in mind.” Fab Media. “Before the wedding, I make a content planning call with the couple. I classify their vision for the style of content and decide which transitions and trending drill/tiktok you want to film. Get a shot! ”
Document behind the scenes moments
A wedding can be chaotic and stressful, making it difficult for a happy couple at the heart of it to remember small details of the day. Wedding content creators can help fill in the blanks by taking video clips of the overall incident as well as highlights.
Having a wedding content creator reduces the stress of keeping your phone nearby and records the days it unfolds. Instead, couples can focus on enjoying their wedding while having a peace of mind that someone else is capturing the memories for them to look back on.
Provide content right after the wedding
According to brideThe average turnaround time for professional wedding photos and video shoots is 4-12 weeks. In contrast, wedding content creators can usually provide their work within 24-48 hours of the big day, depending on the particular service offered.
Some wedding content creators can provide clients with raw, unedited footage and have full creative control over what they post. Others offer editing services to get photos and videos and provide social media responses, so happy couples can share their content faster.
“Fast turnaround time was a big reason why we decided to hire a content creator for our wedding,” says Smith. “I use social media to keep my friends and family on a loop about what’s going on in my life, and I wanted them to feel like they were blessing with us.
Why hire a wedding content creator?
Depending on your style and vision, wedding content creators may be worth adding to your vendor list.
Wedding content creators have faster transition times than photographers and videographers, so couples can start sharing memories right after tying the knot.
As you are waiting to receive professional wedding photos and videos, it can be difficult to maintain your content from your big day. Content creators offer a more timely solution by providing footage that can be posted immediately to couples within days or hours of their wedding.
“This quick turnaround is lovely as it keeps the excitement of the wedding alive and lets the couple share happiness with their loved ones who can’t do it,” explains Emily, founder of the film. Emily Coin Event. “And more, these quick clips act as heartfelt summaries and are coming back to those pleasant moments soon.”
Continue to exist without missing out on candid moments
The great advantage of hiring a wedding content creator is that it allows couples to be fully present and involved while documenting authentic behind the scenes memories.
In the midst of a wedding day’s chaos, the last thing couples want to worry about is pulling out their phones to take photos and videos. With wedding content creators, couples who are quickly married can focus solely on enjoying a relationship with the peace of mind of someone documenting their intimate moments and key highlights.
“I flew honestly all day. There were certain elements that I couldn’t actually see or enjoy at the time, like the tablescape where I worked so hard and had a mix of guests during happy hour,” Smith explains her wedding. “It’s so special to look back at the small moments I missed, and it’s great to relive my wedding day again by scrolling through albums on my phone.”
Learn more and work from other vendors
Wedding content creators play a key role in capturing all the thoughtful details that enter your big day. One of their main responsibilities is to work with other vendors before, during and after the event to document everything the couple needs to remember. Hiring a wedding content creator will make it easier to understand all the work you have done to make your wedding a success.
