Salty popcorn, soda, Skittles, and… surveillance? These four words may not be lumped together when you think of movie theaters.
But since the pandemic, as movie theaters around the world have adapted to gradually increasing audiences, theaters have ensured they have surveillance systems in place, from discreet cameras to advanced facial recognition software.
With over 24.8 million views and 2.6 million likes, none other than content creator Ashan (@man_likeaj) warned viewers in a TikTok posted last month in West Yorkshire, England. In the flickering light of the film’s final credits, Ashan shares a short clip of his point of view as the haunting Jordan Peele-esque tune of Lunis’ “I Got 5 On It” plays.
“Next time you [go to] Movie,” Ashan writes, pointing to the concession line.
Ashan then quickly gave us a glimpse of a local cinema’s CCTV screen showing 10 different perspectives in just one screening room.
“Remember, they’re watching…” Ashan concluded.
These cameras can see clearly even in pitch-black rooms, but they may not be looking for what you imagine. Besides basic safety concerns, 2M Technology Report The fact is that they are in place to stop all forms of copyright infringement from occurring. As theaters modernize, new cameras with infrared sensors are being added to ensure complete visibility even in dark rooms.
2M Technology also reports that these cameras can catch those planning to violate intellectual property laws by detecting the “red dot” on mobile phones and video cameras.
A commonly used camera is PTZ (which stands for pan, tilt, zoom lens). These cameras have the ability to rotate, tilt up and down, and zoom using the controller’s hand in three or more axes of movement.
And while many may think that it might just be a quick scene or two filmed and a victimless crime that goes largely unpunished, the truth is that pirates are the real victims. It may be.according to National Movie Watching Experience Association, or NATO, the use of audiovisual recording devices in theater can be punishable by up to three years in federal prison and a hefty fine of $250,000. This includes recording a trailer before the movie starts. Violators may be arrested and charged with a felony.
Piracy isn’t the only thing these theaters are worried about. On a more lighthearted note, they also worry about snacks. Yes, it’s a snack.Personal Finance Enthusiasts and Experts Humphrey Yang reports that small theaters derive about 80% of their revenue from concessions, while large chains like AMC earn 35%.
Naturally, therefore, cinemas are interested in who brings snacks and drinks from outside. Because, again, these small actions can lead to a much larger loss of revenue than you can imagine.
Commenters on Ashan’s video were also quick to point this out. With several comments mentioning food and sneaky snacks, it was clear that this was a top concern for moviegoers.
@man_likeaj Well 😂 #for you #fy #cinema ♬ I Got 5 On It – Tethered Mix from US – Michael Abels & Luniz
“A movie theater employee watched me take out a full-course meal from my bag,” said one person.
“A movie theater worker was looking at food that clearly wasn’t what I bought,” said another post, which received more than 127,700 likes.
Theater workers even vociferously argued that Ashan’s warning was valid and true, as they could confirm that the theater had such viewing capabilities.
Such surveillance was most recently brought to light with the release of Taylor Swift’s Ellas tour movie. The film shows every inch of her three-and-a-half hour set in close-up, high definition. The Daily Dot reported on October 23 that Taylor Swift fans were caught moshing in the theater by both other patrons and the theater’s surveillance cameras.
So you might be worried that a theater employee might see you bringing in a bag of takis or secretly kissing someone you like. But the truth is that they are probably watching. However, the theater’s biggest concern is security. Unless you’re bringing your entire five-course meal, there’s no need to worry too much.
The Daily Dot contacted Ashan (@man_likeaj) Ask for comments via direct message on TikTok.
*First published: March 5, 2024 at 4am CST
Grace Rumpole
Grace Rampaul is a social and multimedia intern at the Daily Dot. She is in her senior year at the University of Texas at Austin, majoring in Journalism and minoring in Media and Entertainment Studies. Grace is based in Austin and covers trending articles, entertainment, cultural phenomena, and all things social.