Few trends have been as enduring in recent years as the intertwining of food and fashion. You know what I mean? It’s adorable. Baby T-shirt with tomato bunch design From Lisa Says Gah of it-boutique Rachel Antonoff’s colorful sardine-print dressSusan Alexandra Dangling shrimp earringsBut the latest evolution of this trend revolves around handbags.
This week, Kate Spade announced a new collaboration with Heinz. A crossbody inspired by the brand’s iconic ketchup packetsRetailing for $398, the bag’s details are a lot of fun, boasting pink rims that look like the real thing, decorative zipper pulls that resemble the curves of ketchup, and a bulging design that looks like it’s filled not only with your wallet and keys, but also assorted tomatoes. According to the description, there’s even an interior pocket specially designed to protect your everyday carry packets of ketchup (presumably, if you’re willing to spend $400 on a ketchup bag).
Kate Spade isn’t the only brand to offer food-shaped bags: Betsey Johnson has taken a particularly original, and literal, approach to the genre. A bag shaped like a frozen cocktail glass It’s covered in little ornaments and looks just like a real Bahama Mama dewdrop. Berry Basket Bag 3D strawberries scattered all over Sparkly watermelon wallet, Cherry Pie CrossbodyThere are also ridiculously flashy heart-shaped cake bags with decorative rosettes and ribbon “icing”. Anya Hindmarch also sells Heinz products. Ketchup bag charm — $500 Crunch Bar Wallet, A sparkly, $1,800 tote bag decorated to look like a vintage Kellogg’s Coco Pops boxand A bucket-shaped bag that resembles a Kikkoman soy sauce bottle.
Of course, kitsch is at the heart of the food-shaped purse trend, and some designers are really embracing it. A literal pasta box bagis currently selling a clutch for $200. It looks a lot like a Tums Chewy Bites can.In retail lunch boxes, McFlurry Wallet McDonald’s logo lining A box-shaped tote bag modeled after the packaging of the fictional restaurant “Krusty Krab” The cartoon “Sponge Bob” A waist pouch designed to look like a KFC bucket.
On the more affordable side, reality TV star Lauren Conrad has a line of bags available at Kohl’s. A coin purse shaped like a corncob and A surprisingly cute crossbody bag that resembles a grapefruit slice You can get them for under $30, and there are plenty of knockoff food-shaped bags available on Amazon. Buttered toast To Small carton of strawberry milk.
“Tomato Girl” and “Strawberry Girl” From an aesthetic standpoint, it’s perhaps unsurprising that we take choosing a bag that expresses our personality very seriously – after all, we are what we eat.