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WK Kellogg Co is being investigated by Texas Attorney General Kenpaxton Because it could violate state consumer protection laws due to grain-related health claims.
Paxton said Saturday that Kellogg is selling some of its grains as “healthy” even though they contain artificial food colors, including blue, red, yellow, green and orange. He argues that additives are linked to health-related issues such as obesity, autoimmune diseases and cancer.
The Texas Attorney General announced that Kellogg would remove artificial food dyes from US products in 2015, but the company did not do so despite removing the colour from products sold in Canada and Europe.
“An important part of fighting for our children’s future is putting an end to corporate deceptive practices aimed at misleading parents and families about food health,” Paxton said in a statement. “Companies, including Kellogg, are accountable to those who are mistakenly misrepresented about their food and contribute to the broken health system that has made Americans healthy.”
A Kellogg spokesman did not respond to requests for comment.
Last year, Jason Carp – a shareholder of WK Kellogg and founder and CEO of Holding Company Humanco, who invests in food and drink brands better for you – I called on the company to support the pledge. Removes food dyes from grains such as flute loops and apple jacks. He was one of hundreds of people in 2024. Protest food dyes with grains outside Kellogg’s Michigan headquarters.
At the time, WK Kellogg said that more than 85% of its grain products did not contain artificial colors and created new cereals that did not contain them. The company added that all materials used are “compliant with all applicable laws and regulations.”
An investigation from the Texas Attorney General, a close ally of President Donald Trump, is as the White House is putting pressure on food and beverage companies to improve the health of their offerings as part of the “American Health” initiative.
The driving force for removing artificial food colour has been boiling for years, but the appointment of Robert F. Kennedy Jr. to lead the U.S. Department of Health and Human Services has attracted new attention to the effort.
March, West Virginia has signed the law A bill that restricts seven artificial dyes from food sold in that state. Several other states have introduced bills targeting food additives that contain artificial colors. Environmental Working Group.
last year, The FDA has announced that red No. 3 is bannedPopular artificial coloring in candies, cereals, cakes, and other foods linked at high doses to cancer in rats.
Some food companies have pledged to remove artificial ingredients from food, but only to reduce or delay their implementation. That’s the main reason Natural colours didn’t work the same way as their artificial counterpartsand consumers hated buying the previously vibrant products in dull, natural colors.
