target Friday announced on Friday that it will reduce diversity, fairness, and comprehensive programs aimed at reflecting customers more in employees and products.
This retailer, based in Minneapolis, has finished his three -year DEI goal and focuses on external diversity, such as the corporate equal index in the human rights campaign, in the memo sent to employees. He stopped reporting and ended a program focusing on handling more products. Business owned by blacks or minorities.
The memo was sent to the staff on Friday and the CNBC browsed. This article was written by Kiera Fernandez, the chief of the Target community impact and equity.
In his memo, he stated in the memo, “The next chapter of our strategy has been shaped by long -standing data, insights, and listening, and learning. “And, as a retailer that provides services to millions of consumers every day, we understand the importance of focusing on evolving external environments in the future and in the future. This is all. It is useful to promote the target growth and win together.
A target spokeswoman said that there would be no personnel reduction as part of the DEI announcement on Friday.
With this movement, the discount company will join the list of the following companies: Tractor supplyFacebook parent Meta,, Wal -Mart and McDonald’s A company that withdraws DEI -related promise and goals. Some of these companies faced the pressure from conservatives and quoted the Supreme Court ruling to prevent affirmative actions at universities, but this ruling is something about this issue. It may not be forced to take action.
The company’s decision is followed by the following presidential decree immediately after President Donald Trump. End the government’s DEI program And take a vacation for the Federal officials who supervise those efforts.
Not all companies have joined this trend. Thursday, Costco At the annual general meeting, more than 98 % of shareholders announced that they had voted against the proposal to review the risks of the DEI program. Costco’s Board of Directors had urged shareholders to reject this plan.
The diversity of many companies, including targets, dated for many years, and was strengthened in response to protests and 2020 George Floyd’s murder.
CEO, CEO, said, CEO, said, four years ago, felt that the murder case that happened a little away from the local target headquarters was personal. He stated that this was the motivation to strengthen the target diversity and fairness.
“It might have been one of my target team members,” he said at the time while watching a video of Froid’s breathtaking.
At that time, the target expanded its diversity goals and increased the ratio of black employees throughout the employee by 20 % in the next year. The company has launched a new program to support products that black entrepreneurs sell at mass retailers such as targets. He promised to invest more than $ 2 billion in black -owned companies by 2025, from construction companies that build and renovate stores to advertising companies that advertise their own brands.
The company and its foundation are also Donated $ 10 million Support social justice organizations such as National Urban League and African American leadership forums.
In recent years, Target is on that website Advertised Cornell University and the company “A solid determination to support the black family and fight racist discrimination.” In other posts on the website, the company increased the number of colored races, reduced the turnover rate of colored races, and women and a minority. We provided the latest information on efforts to increase the promotion of.
There was a post with the title “We are never over” And it began with the words of black poet and civil rights activist Maya Angelow.
With conservative politicians and activists, the target has withdrawn, as the company has become more and more focused on more comprehensive initiatives.
The target has already felt enthusiasm from conservatives in other many years of efforts. About two years ago, the retailer deleted the product from the pride monthly collection following rebound and intimidation of employees to some of the products sold, such as “tack -friendly” swimwear for transgenders.
Cornell University said in 2023 that the reaction has led to a sluggish sales of the company. However, he stated that he will continue to commemorate the traditional month with a product collection such as “Black History Month” and “Pride Month”.
Target employees have become more diverse in recent years.
According to the company’s latest diversity reports, in the fiscal year ending in early 2024, about 43 % of target employees were white, 31 % were Hispanic/Latin, and 15 % were black, and 5 % were Asia. He was a person.
The company’s management is less diversity than the entire employee. 72 % of the leaders were white, followed by 11 % of Hispanic/Latin, 11 % Asian, and 6 % of blacks.
