According to Instagram marketing expert Michelle Berman Mikel, you can create a social media strategy that converts by saying the right things and moving the conversation into the real world.
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Have you ever felt like you’re wasting your time on Instagram? How can you use smart strategies to not only enhance your content and gain validation, but also invest in the social platform in the best way possible? Start by identifying the metrics you want to measure.
Ten. This is the magic number and general rule of thumb for how much money a real estate agent should give back to marketing from commissions. One thing many agents misunderstand is that 10 percent isn’t just money. It’s also a time to work on engagement.
Savvy agents know that investing in marketing helps them maintain a steady pipeline of prospects in an economic climate where every penny counts. This guide shows you the key areas to focus on when building a marketing plan that invests in your most important asset: yourself.
Review Instagram techniques to increase your leads, level up your engagement, and put that 10 percent to work in ways you’ve never thought of before. With these simple strategies, you can turn your doomscrolling into a power play with just a few taps on your smartphone.
Not sure how to start a conversation? With these simple prompts, your leads will be engaged and ready to move from your DM to your next open house.
Start by creating a simple funnel to capture leads
Instagram, if done strategically, not only gives you more relationships but also strengthens old ones. The best part is that unlike other platforms, it gives you the opportunity to find leads at a sales-ready level.
How can you shift 10% to the platform and be successful? Let’s take a closer look at the 3 steps of an Instagram lead funnel that creates more opportunities and higher conversions.
Build your engagement tracker over time
Knowing where and with whom to engage is the first key element to success on the Instagram platform. By building a tracker, you can confidently know where to start each day. No aimless scrolling or uncertain searches, but instead plan and structure categories for who you want to talk to based on who you want them to be interested in.
The basics of trackers are simple. Each day has a category, and 2 out of 5 days of the week are non-negotiable. These two days are the “next day” and the “re-engagement day.” The remaining three are ideal customer categories. If you need more days for structure, create a two-week cycle.
When choosing a category, choose based on your ideal client. “First-time home buyers” alone are not eligible. You have to be specific and extremely focused. This will help you have a conversation about what you’re passionate about, and since it’s rooted in connection first, it’ll ease your “ask” opportunities and allow you to get more “yeses.”
People who like you and feel connected to you are more likely to say yes to you.
Run a conversation
What are the most effective engagement strategies for generating leads and conversions? The three parts of the first touchpoint are: (This is the first message you send to that person.)
- Part 1: Recognize what the person has posted. That way, you can show that you read it and not just watched it.
- part 2: Embrace nostalgia and storytelling. This is a way to subliminally share “what” you do without selling anything.
- Part 3: Question. A good place to start is the who, what, why, and how.
Move a meeting
The most important part of generating conversions on Instagram is knowing when and how to move meetings.
To move the meeting forward, you need to leverage the connection you have established with the person you are asking the question for. By doing so, you can avoid the slimy feeling of a car salesman, get more yeses, and improve the reputation of the person you’re talking to. Only by phone and only with people who are ready.
What are the additional side effects of this? You’ll have someone to talk to ready to work with you, so you’ll have to shop a lot less.
By implementing the 45/20 strategy described in this article, you’ll be able to create over 225 new conversations per week. Once the funnel is fully executed, it will generate an average of 2 new opportunities/leads per week. As you increase over time, these numbers increase exponentially.
But how do you start that conversation?
Conversation is a necessary element to generate conversions. The problem is that there are few such people People can carry out a conversation with intention, but even fewer are able to take the conversation to the next step. This considers the possibility of conversion.
We all know how important it is to get to know someone, whether it’s a new buyer or a W.List’s innings.you are no good‘Don’t wander into either appointment and talk business right away. You need to build a connection.
So how do you do this with the people you connect with on Instagram? How can you make better calls?the conversion rate is higher and the conversion rate is lower “I wasted it” Do you have time to call someone who is not ready to talk to you?
The way you initiate contact can make or break the opportunity in front of you. Remember: You will be selecting these people based on how you set them up. Engagement tracker. So what do you say when you find such people? Let me‘Here are three things that should start every conversation on Instagram.
understand
In the first part of the message, Posts you are involved in. Have you ever received a comment or message like this? “great content” or “This is fantastic. Please keep sharing more!” It feels forced, spammy, and lacks acknowledgment.
The act of approval itself is defined as follows: “recognizeconcept of the importance or quality of something” Identifying and recognizing the importance or quality of someone’s efforts makes them feel seen, heard, and understood.
That simple act can make the difference in someone’s reaction.In your message, whether in another person or not.
Below are some examples of what true confirmation looks like.
storytelling
The second part of the first message is just as important as the acknowledgment, but it has its own purpose.
This part of the message helps you get to know the person and start a conversation about work.visualize what you are doing Do it without saying it outright or asking for business.
This makes it easier to shift the conversation from personal to business-like. In this part of your message, you can tell a story about a client you recently worked with. you can use nostalgia “handHis story reminds me so much of a client I helped” Or a personal example of when you did something.
It’s common to find it difficult to transition from a personal story to a real estate story. Adding it to your message will ease it.
How do you keep the conversation going? ask a question.the last part of the first message send Remembering to live in an eternal state Curiosity. The more genuinely curious you are, the more likely the person on the receiving end will sense it and respond accordingly.
A curious mindset helps you connect new information and avoid dead ends in the conversation. Most people say, “JointThe conversation stopped or stalled.” The source of the power of curiosity is Its ability to help us learn and grow. It prevents us from becoming obsolete, fills blind spots, and improves self-awareness.
The more self-aware we become, the better we become. It’s about recognizing the points that the person we’re communicating with is giving us. identify the problem, Read between the lines.
Ending your message with a question generates more responses and allows you to continue more conversations. of The more conversations you have, the better and fuller your funnel will stay and be ready to answer your questions. “Move the meeting.”
Foundation for growth
Simple funnels and conversation strategies can help you move your 10% investment into new paths for your business. By learning that conversations on Instagram require an investment of time as well as money, you can start leveraging more authentic conversations and further advance your marketing in an already crowded space. .
Active prospecting always takes time, but when set up correctly, it can save you a lot of heavy lifting. Building an engagement tracker allows you to be strategic and efficient, always proactively looking for new leads that match your ideal clients.
Michelle Berman Mikel is a nationally popular Instagram content development coach, speaker, owner of Berman Media PD, and founder of the Instagram Power Method program.she can connect with her Instagram and linkedin.
