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How TikTok is transforming Los Angeles’ dining scene, one swipe at a time
Whether you’ve downloaded TikTok to your phone or regularly watch a stream of engaging vertical videos, there’s no denying that the medium has infiltrated the Los Angeles restaurant scene. you can’t. As a discovery platform, Angelenos follow food influencers who review restaurants to decide where to eat and what to expect. from Local Chinese Moms in the San Gabriel Valley The number of social media videos covering Southland food culture, from Michelin-starred fine-dining restaurants overlooking the Pacific Ocean, is growing by the minute.
Feed the TikTok ecosystem Food influencers create snappy social media video. Individuals with particularly strong followings can monetize their work by partnering with local restaurants or national brands to promote it to their audiences. of The Federal Trade Commission has rules. Although it aims to expose this kind of pay-to-play culture to the average consumer, the distinction between commercialism and genuine criticism is often difficult to distinguish. While some influencers benefit from blurred lines, others also take another step To tell your followers whether the content they are consuming is paid.
The broad field of influencers includes not only the people who dine in the dining room, but also those who work behind the scenes at restaurants, such as chefs and line cooks. Highly skilled people who create and post social media videos Sharing recipes and how-to hacks can help you gain a large and loyal following. By becoming influencers themselves, these restaurant kitchen experts are effectively rewriting the script on what it means to be a celebrity chef in the TikTok era.
Sometimes, especially for those Dive deeper into #FoodToksocial media may seem to affect everything under the sun. At this moment, the online world feels like a giant viral commercial. Social media analyst Emily Hand “Content creation is important,” I tell myself. Approximately 11.5 million people in the United States People who consider themselves full-time professional content creatorAfter all, “but it’s not a representative sample of the population,” she says. While TikTok may seem like the be-all and end-all for now, the medium will eventually be replaced by something newer and shinier. Government will eventually ban the app. But the original food influencer, from the 2000s. Food bloggers offer roadmap for today’s restaurant influencersthe lesson was: Technological change is inevitable, transparency is essential, and dynamic storytelling will come into the light for better or worse.
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