Snapchat has announced a new initiative to support the global community of more than 375,000 expansion reality (AR) creators and developers. Updates include a new monetization function called Challenge Tags, an educational price setting, and a student discount for SNAP AR -compatible smart glasses.
The most important update is the startup Challenge tagA function designed to reward the creativity of the developer. Developers can win the cash award by sending lenses using active challenge tags. The entry is evaluated for originality, technical outstanding, and consistency with the specified theme.
Snapchat is promoting worldwide participation from more than 100 countries in partnership with the AR marketing platform, LensList. The process is simple, whether the developer is not used to Snap AR or a veteran creator.
- Please register for the challenge.
- Build a lens using the lens studio, an AR authoring tool of SNAP.
- Apply a challenge tag related to the public process.
The challenge is announced every month, each with a unique theme and a prize pool.
The theme of the first challenge tag is humorA prize pool of $ 10,000. The winners will be announced on February 14 and the prizes will be assigned as follows.
- 1st place: $ 2,500
- 2nd: $ 1,500
- 3rd place: $ 1,000
- 20 prestigious reference: $ 250
This task is open until January 31, and the developers will introduce their skills and gain the opportunity to gain recognition in creative work.