The popular children’s TV show “Bluey” is the inspiration for Zillow’s latest ad, which premiered on NBC’s Today show Friday morning. The 30-second spot features a family in the final stages of moving, and the narrator references the landmark episode of “Bluey,” in which the main character and his girlfriend’s family struggle with the opportunity to move to a new city.
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The popular children’s TV show “Bluey” is the inspiration for Zillow’s latest ad, which premiered on NBC’s Today show Friday morning.
The 30-second spot features a family in the final stages of moving, and the narrator references the landmark episode of “Bluey,” in which the main character and his family struggle with the opportunity to move to a new city. Bluey’s family ultimately decided to stay there, but the ad emphasizes the excitement that comes with a new home and community.
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“Home is where memories are made, and despite what we all felt watching a certain children’s show recently, moving to a new home might be a good thing,” the narrator said. . “It’s a chance to make new memories, a new start, a new chapter…”
Ravi Kandikonda, Zillow’s senior vice president of marketing, said Bluey’s story resonates with the parents and children who watch the show and accurately reflects the concerns common to families moving to a new area. Ta. Kandikonda said Zillow worked with actor Ryan Reynolds’ ad company Maximum Effort to create the ad within 12 days of Bluey’s tear-jerking finale.
Ravi Kandikonda
“Like parents everywhere, we were moved by the recent season finale of Bluey, which follows a Healer family as they navigate the difficult decision to sell their home,” he said. ad week. “We understand all of those feelings. A home is more than four walls and a roof. Within days of the finale, we teamed up with Maximum Effort to make moving not so sad. We set out to create this timely spot that reassures families that it can actually be great.”
Beverly Jackson, Zillow’s vice president of brand and product marketing, said that 51% of parents reported to Zillow that they cried “at least once” while selling a home. However, the same number said their children were thriving in the new area and the temporary pain of moving was worth it.
“We all relate to the emotions that come with moving,” she said. “Our homes are where we build our lives, raise our children, and create our happiest memories. We also know that moving can be the beginning of something great.”
This is the second ad campaign Zillow has released in April. The first, “Home Just Got Real,” features his three videos aimed at celebrating the tenacity of millennials and his Gen Z homebuyers amid market headwinds.
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