The update also includes what the property search app calls a “home-centric machine-learning media classifier,” or an algorithm that improves content recommendations with each use.
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Social media home search continues to penetrate the market and capitalize on users’ comfort with mobile video.
real estate search app liraAllow consumers to follow agents and group listings into communities . The update is for the iOS version of the app.
The update includes what the company calls a “home-centric machine-learning media classifier,” or an algorithm that recommends content each time a user uses the app.
“We are very excited to build a platform where users can share their homes. Lila will begin helping match home seekers and sellers through content that is exactly what they are looking for. level real estate.
In 2019, Rila, a “social app for real estate discovery,” was launched after holding a party at the “Cannabis Open House” hosted by Mr. Bakar, who was enrolled at Rodeo Realty at the time.
“The company will offer tours of local cannabis products to aspiring buyers as they browse the $3.4 million home,” Inman reported.
“Instead of just setting up a three-story house with cool pillows and a tidy closet, potted plants and products, including dog treats (actually hemp dog treats) and skin care products, are placed around the house. will be killed.”
The app continues to be supported and, like Real, an app co-founded by Thomas Ma and Fredrik Eklund with a similar approach to property browsing, is a great place to catch the same trends that power TikTok and Instagram Reels. is in position. .
Rila captures the browser’s attention with a host of socially-inspired calls to action, from likes to custom song snippets to animated text overlays. Its guide feature allows users to share their home preferences with the community for “crowdsourced” searches. There’s also an image grid for quick viewing of the wide list available.
Australian 1060 is another short-form video search app that recently entered the US real estate market. The intent is for agents to promote themselves and their listings, allowing consumers and colleagues to search for homes.
Rila continues to evolve its feature set, and immediate plans call for a rewards program. Users can also follow specific regions to subscribe to updates on larger market activity.
Email Craig Lowe