“It may have been in the past that paying vendors just to display some small property data on your website, but in today’s market, that’s not enough anymore,” he said, co-founding RealReports. James Rogers, the CEO and CEO, said in a statement. “The brokerages are still caught up in the committee lawsuit last year, and most are trying to reduce as much extra costs as possible. If your product cannot move the needle meaningfully with the ROI, you can He died on arrival.”
Rogers added that the key differentiator of the RealRePorts widget is leveraging data to attract consumer attention and converting traffic into leads.
“People want to know what they don’t know about homes. [Zillow‘s] said Zach Gorman, co-founder and chief operating officer of RealReports.
“We have put together the largest property information that exists in every home in the country, which is very convincing for future home buyers to opt in by clicking on the widget and learn more. That’s why. Currently, brokerage and agent games names offer unique value to consumers. Everything you build with RealReports is fed to their needs, and the lead generation widget is the next in evolution It’s a logical step.”
Rogers claims that one company that used RealReports’ lead generation widget had its first buyer lead within 24 hours of launching the widget on the site.
“It’s a powerful indicator,” he said. Additionally, you can attack transactions with brokerage companies that use your marketing budget. This has a very different strategy and operational capabilities compared to the general “technical budget” where wallet strings are increasingly tightened. ”
The company’s announcement explains that widget deployment is simple, can be run in a single code, and can simplify the onboarding process for brokerage clients.
“There’s a lot to do with the widget pipeline,” Gorman added. “The framework we’ve built is durable and ready to expand, so we can focus on tapping more potential caches.
Today’s competitive market line. ”
