As an agent, when it comes to expanding your business in the new year, you need a workable plan before the year begins if you want to be purposeful and strategic in reaching your goals.
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As an agent, when it comes to expanding your business in the new year, you need a workable plan before the year begins if you want to be purposeful and strategic in reaching your goals.
Whether you’re already considering where to spend your marketing budget, or are currently scrutinizing transaction summaries to estimate total year-end transaction volume, 5 to better understand your performance in 2022. One step is shown below. May your wishes come true in 2023.
Reflect on your most memorable achievements
Think of the big picture with appreciation and curiosity before getting into the details. What were your top three memorable achievements last year? Ask your colleagues and teammates what they think was your best win that year.
Did you receive accolades for a particular big sale, or did you handle a difficult client with patience and tact? What accomplishments were you most proud of last year? You get the right amount of energy to do it.
review the numbers
Let’s take a look back at the fiscal year. Pull out your CRM, your spreadsheets, all your data to compare year-over-year profits and set financial goals for next year. But be realistic. Today’s market is not in the unprecedented uptrend it has seen in the last two years.
Create measurable takeaways that help you sell your results. For example, have your closings doubled year-over-year? Have you entered a new market? Have you invested in continuing education or made a big marketing push? As an agent, you are your best advocate, successfully marketing your successes and predicting your New Year’s goals accordingly.
Analyze your brand as an agent
How did it show up for existing clients? How can you improve your quality as an agent, grow your network, and create a stronger and more solid brand? is.
Referrals provide a great base of trust for new clients, but remember you need to impress those new contacts. Is your marketing up to date? When did you hit your head? What touchpoints do you use to follow up with clients? What qualities do fellow agents and past clients say are your greatest assets? In every relationship and transaction , do not forget to embody these qualities.
Think about how you can specifically improve your brand in the coming year.
Choose an inspirational role model
Whether you’re a fellow real estate agent or perhaps a successful entrepreneur, what are two or three things that individuals admire? How can you apply the same grit and finesse to your practice as a real estate agent? Does the person have a social media audience?
Did your senior agent at your brokerage move up the ranks and get more leads because he wasn’t afraid to start with 10 calls a day? However, there is a lot of hard work hidden behind it. If it’s someone in your everyday life, invite them over for coffee and learn more about how they’ve accelerated their careers.
Write out your goal milestones on your calendar
For me, my calendar is everything. If my color-coded calendar isn’t time-blocked, it probably won’t happen.
What goals have been realistic to achieve, and what goals may have been too ambitious this past year? Keep your ambitions but be practical in the time you have. Please do not forget. I finished it without difficulty.
Rather than just visualizing your goals in your head, you reach them by focusing on your digital calendar. If you want to get X number of new customers each month, set aside time on your calendar to nurture connections, knock on doors, and host events.
If you want to ramp up your marketing efforts in a targeted market, figure out how you want to achieve this (an article in your local paper, a flyer for a fine local restaurant, a new business card with a QR code, etc.) and set a schedule. increase. A meeting with the marketing team to develop these assets.
Keep an achievable action plan at the center of everything throughout the goal-setting process. However, it looks for you and your unique business. A well-prepared agent is the key to success.
