Legendary Real Madrid midfielder Luka Modric took the first major leap to ownership of the football club by becoming a minority shareholder in the city of Swansea. At 39, Modric’s decision to invest in a championship club frowned upon, as his illustrious career is still full-fledged. Why Swansea? What is the vision behind his choice?
Bold and purposeful movements
This is not just Modrić’s financial investments. It is a bold statement about his future in sports. The 2018 Ballon d’Or winner and five-time UEFA Champions League champions joined the group of American investors Andy Coleman, Brett Crabbat, Nigel Morris and Jason Cohen to shape the future of Swansea.
Modric himself shared his excitement. “We are excited to be part of this journey. Swansea has a strong identity, a dedicated fanbase and ambition to reach the highest level of competition.”
Clubs with dreams and hurdles
Swansea City is currently sitting at the mid-table of the Championship, far from the Premier League, once called home. Financial issues also plagued the club, with the latest financial report showing pre-tax losses of £15.2 million. However, Modrić’s entry into fold signal hopes for the club’s future.
The club commented, “Luka’s leadership, expertise and love for the game are crucial to our continued growth.”
The exact stakes Modric holds have not been revealed, but his involvement is expected to enhance Swansea’s global presence, create new opportunities and stimulate confidence both in the field and in the stands.
This marks Modric’s first foray into club ownership. This is an opportunity to stay close to the game after retirement. Rather than joining a large club already, he chose to build something from the ground up and work with a team that needed guidance and growth.
Swansea CEO Tom Gorringe highlighted the importance of Modrić’s involvement. “There is no better role model for our players. His belief in our ambitions and his preparation to support us are crucial for our progress.”
What does Modrić’s investment mean for Swansea?
For Swansea, Modric’s investments are at a critical time. As the club works to regain financial stability in the Premier League, Modric’s presence injects reliability, global visibility and opportunities to make smarter football decisions.
With Modrić now part of the owning group, Swansea was able to attract new talent, sponsorship and financial support. All of this can pave the way for a brighter future.
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