Real Estate Agents, Stop Being Needy! Start Delivering Value Like UPS

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When I go out in the neighborhood where I knock on doors, I see a lot of people offering value. From postal workers he Amazon trucks to FedEx and UPS couriers, they deliver packages and provide services.

Have you ever looked forward to an Amazon package, a birthday present, or a delivery from a florist? I know I thanked Heaven for those who did.

Why Real Estate Agents Hate Door Knocks

Many realtors are reluctant to go out and knock on doors. I’m talking here about people who have safety concerns or are simply not safe. Rather, I’m talking about people who don’t knock on doors because they think it’s a solicitation, a salesmanship, or a “nuisance” to people.

Many real estate agents act as if the homeowner is doing a favor when answering the door. That sad, troubled energy seeps into the conversation and takes all the energy out of the presentation. People can read your reluctance from your voice and face, which makes them feel uncomfortable.

Change your energy, change your results

I want to challenge this low energy thought process and change the status quo. Whether it’s doorknocks, solicitation calls, or other forms of outreach, when it comes to generating leads, there’s a difference between providing value and making them feel awkward or intrusive. bring.

I have a reliable “honda guy”. He’s there when you want to know something about your car or when you’re thinking about upgrading. When someone comes in looking for a used car of my make and model, they ask me if they’re interested in trading it in.

Like the kind Honda guy who not only promotes the car, but also supports a longtime customer, we need to share our stories too. We don’t have to knock on someone’s door and ask. We have to additionally knock on their door.

So instead of showing up empty-handed to talk real estate while dinner is cooling on the table, what can you offer to bring value to homeowners?

• Market report on recent sales in the neighborhood (above is a handout designed by a brokerage firm graphic designer, printed on an in-house press, and using statistics provided by an Altos Research subscription).
• Home Value Updates from RealScout
• Conversation about one of the buyers considering moving to the neighborhood
• Alert for new property 2 streets down
• Weekend ‘neighborhood-only’ open house dates
• Information about seller seminars or community events you sponsor

Arriving with something like this will spark conversations and, above all, come from a place of giving rather than getting. It is a more powerful and energetic place where you can meet the owner of the home as a recipient of your generosity and gratitude.

We are (or should be) delivering value just like any other service provider offers a package. Stop assuming that potential customers will benefit from your engagement. Make your presence so valuable that they wonder, “Who’s doing whom?” who saved who? “