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Diving overview:
- tuesday puratos ingredient group has released its latest AI-generated report on the key trends expected in the confectionery food sector in the coming year.
- The Belgium-based company used its Taste Tomorrow platform, which aims to track consumer behavior across the confectionery industry, to find that chocolate products will continue to have healthier ingredient profiles and sourdough will continue to have healthier ingredient profiles. It is increasingly used in confectionery, and we see that fusion cuisine continues to dominate. New product.
- Also uses the company’s report The ‘Power Ingredients’ concept uses the company’s algorithms, which evaluate social media conversations, search engine activity and regular shopper surveys, to create a new understanding of how Eastern and Western flavors combine. It provides insight.
Dive Insight:
Consumers are increasingly demanding healthier options for their everyday groceries, and this trend is now making its way into categories that are considered luxury goods.
According to the report, nutritional balance is emerging as one of the biggest trends in the chocolate industry. “This represents a major shift in consumer perception of chocolate” in an industry traditionally centered around luxury, the report said.
Chocolate products with a more balanced nutritional profile, due to the addition of functional ingredients and the elimination of additives and sweeteners, are expected to increase by 30% next year.
“Taste Tomorrow’s research highlights that consumers are increasingly seeking chocolate products containing health-promoting ingredients such as turmeric, botanicals, nuts, seeds and proteins,” the report said. .
These types of ingredients have been shown to improve sleep and boost immunity, among other functional benefits.
Next year we also expect to see an increase in blends of diverse flavors, textures and formats.
“Growing interest in technology and AI-inspired innovation is driving pastry chefs to leverage AI for new flavor combinations, designs, and formats,” the report said.
Social media is also increasing consumer interest in technology-enabled combinations.
“Whether merging Eastern and Western flavors, embracing Latin American influences or playing with textural contrasts, fusion is driving creativity and excitement in the pastry world,” the report states. are.
Sourdough, which took social media by storm for its “gut-friendly” properties, isn’t going anywhere, according to data from Taste Tomorrow.
