Promax, the entertainment marketing membership association, has rebranded to The Global Entertainment Marketing Academy of Arts & Sciences.
The association is also undergoing a “significant organizational evolution,” including a phased transition to an Academy membership model, expansion into the film, music, sports and gaming industries, a new visual identity and a new name.
As part of the rebranding, the Promax Awards for Entertainment Marketing will be renamed the Global Entertainment Marketing Awards, with new award categories expected to be announced in the coming weeks. The brand evolution also includes a new brandmark. “A nod to the recognizable ‘X’ in Promax, a symbol inspired by the spotlight, yet an innovative and forward-looking shape that symbolizes GEMA’s commitment to amplifying imagination and impact.” is taking. ”
The new Academy model introduces a qualification-based membership application process, giving members access to separate tiers “with each tier designed to provide benefits tailored to the individual’s career level and role.” Masu. Membership levels include Emerging, Experienced, Established, Affiliates, Students, Educators, Corporates, and her Luminary Membership by invitation only. Prospective members are required to meet professional qualifications when submitting an application. All existing Her Promax members will be migrated to the new membership tier according to their eligibility.
Stacey La Cotera, President of GEMA, said: For almost 70 years, we have listened, learned and led. The transition from Promax to Global Entertainment Marketing Academy is more than just name. This recognizes the dynamism of our industry and the need to work through our larger organization to enable a world of diverse marketers, creators, innovators and visionaries. More comprehensive authority. Our Academy serves as a lighthouse for all marketers around the world, giving them much-needed resources, recognition, and community.
“Marketing plays a critical role in the entertainment industry, where art meets science, serving as the driving force that builds connections between viewers and the content they love. It’s essential to building long-term relationships and fostering strong connections with your fans, which allows you to build a loyal fan base and drive the success of your content. We share our knowledge and best-in-class practices. By advancing innovation and connecting experts from around the world, we will work closely together to help the industry make great strides in DEI among the workforce in the fields we represent, now and in the future. is very important to all of us.”
john creamer
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