More than three-quarters (77%) of consumers surveyed the following: Purdue University’s October Consumer Food Insights Report They said they noticed shrinkflation while grocery shopping for a month. Almost half (49%) observed this with some foods. According to shoppers surveyed, shrinkflation is most common in snacks (78%), packaged desserts and confectionery (53%), and frozen foods (48%).
However, while the majority of respondents (82%) often or always check food labels for overall price, only 51% check unit price and only 51% check weight. Only 44% of people are
Other highlights of the report include:
- Consumers are almost evenly divided in their preference for snacks to increase in price (47%) or decrease in size (53%).
- During a shopping trip, nearly three in four respondents (74%) are more likely to notice price differences than size differences.
- More than 8 in 10 (82%) consumers agree at least to some degree that shrinkflation is a common tactic by food companies, and 76% say that even when costs are not increasing, They believe they are using shrinkflation to increase profits.
- Almost three-quarters (74%) of consumers think food brands should communicate size and quantity reductions with clear package labels.
Over the past 30 days, respondents spent an average of $123 a week on groceries and $74 a week on restaurant dining and takeout. Weekly spending increased by 5.9% from October last year and by 11.2% from October 2022.
For more insight, complete report.
