Kraft Heinz Not Company LLC launches KRAFT® NotMac&Cheese, a plant-based KRAFT Mac & Cheese. KRAFT NotMac & Cheese is his third innovation released in a year, a joint venture between The Kraft Heinz Company and TheNotCompany, Inc., aimed at creating plant-based foods for everyone. Masu.
The plant-based industry continues to grow, with more than six times as many healthy macaroni and cheese products distributed as the category as a whole1. However, less than 30% of plant-based macaroni and cheese buyers make repeat purchases for reasons such as: Taste and texture remain the biggest issues. 2 Now, The Kraft Heinz Knot Company aims to address consumers’ plant-based preferences and evolving needs with the debut of two plant-based macaroni and cheese products through its iconic Kraft Macaroni and Cheese brand. Masu. .
Available in Original and White Cheddar flavors, KRAFT NotMac&Cheese will be on shelves nationwide from now through early 2024.
1IRI Total US Multi Outlet WE 6/4/23, Circana Goodles Analysis May 2023
2 Molecules, Plant-Based Macaroni & Cheese Buyer and Macaroni & Cheese Buyer, April 2023
