Rolling out in more than 120 markets in its first major global redesign in 14 years, Pepsi®’s new look has taken off across the globe, taking over iconic locations around the world. To commemorate this moment, digital installations featuring the redesigned and refreshed Pepsi® Globe logo will rise above landmarks around the world, in a pulsating electric blue and black light that communicates the brand. A digital showcase of Pepsi®’s new visual identity. Toward a new era.
In London, a Pepsi digital installation has appeared next to the O2 Arena in the city’s east, in a fitting support of the brand’s long-standing international music act. Views from a nearby cable car showed inflatable Pepsi cans rising from the water and soon a drone light show forming a pulsating, dynamic composition in the sky.
A mass of hot air forming a giant Pepsi logo took over the skylines of Warsaw, Poland, and Ho Chi Minh City, Vietnam. Each consisted of over 70 of her balloons.
Elsewhere around the world, Pepsi held major shows in AlUla, Saudi Arabia, the Nile River in Egypt, and Ain Dubai, each leveraging innovative technology to provide consumers with cutting-edge discovery experiences. Did. Meanwhile, at the Gaddafi Cricket Stadium in Pakistan, a giant Pepsi was seen landing during the match, and the cheers of joy from the onlookers could be heard.
The new logo thoughtfully borrows assets from Pepsi’s past while incorporating contemporary elements to create an unapologetically modern and unmistakable Pepsi look. The updated color palette introduces electric blue and black, bringing a modern edge to the classic Pepsi color scheme, while the signature Pepsi Pulse evokes the “ripple, pop, fizz” of Pepsi-Cola, and is reminiscent of music. Move to the beat. The cheers of the crowd, the pulse of culture. The logo was first launched in the United States and is now available in more than 120 countries around the world through a variety of consumer touchpoints across digital, experiential and retail.
This international acquisition is the first step in a bold new era for Pepsi across design, storytelling and partnerships. In his 2024, Pepsi will continue to move the culture forward by offering unique experiences that deeply connect with the passion of its fans and their desire to live “thirsty for more.” It’s a brand philosophy that champions everyone who seeks fun and challenges convention. , celebrating people’s thirst for the unexpected and their eagerness to discover, experience and do more.
