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Diving overview:
- Anheuser-Busch has signed a deal to produce Pabst Blue Ribbon beer products starting this quarter, according to sources. Report from brew bound.
- Pabst CEO Paul Chibe said in a statement to Food Dive that the agreement will allow the company to “strengthen its supply chain” and better meet the needs of retailers and distributors. said.
- The deal comes as the longtime staple brand looks to maintain momentum as consumers change their drinking habits.
Dive Insight:
Pabst has survived in the beer market for nearly two centuries. Founded in 1844, the company has outsourced beer production to third-party contractors since 1996. Original Milwaukee Brewery Closing. After a nearly 20-year production agreement with Molson Coors, the company is partnering with another major beer company to produce beer.
According to Pabst’s CEO, the deal with the beer giant will give the brand “further security of supply and growth potential across our product portfolio” and expand its reach. It is said that it will be possible. Some Pabst Blue Ribbon products will continue to be manufactured by City Brewing Company. Signed a 20-year production contract in 2019said Chibe.
Pabst’s beer business peaked in the 1970s, but its namesake beer remains among the top 20 best-selling beers in the United States. Its portfolio includes brands such as Old Milwaukee, Stroh’s, Heilmann’s Old Style and Colt 45. Over the past decade, Pabst has strived to: Evolving product lines beyond beer by testing or launching products such as cannabis seltzer, hard coffee, and bourbon.
For Anheuser-Busch, the move welcomes a former rival into its supply chain. The Budweiser maker has taken strategic steps to change its manufacturing structure over the past year, including closing a distribution facility in Massachusetts and spending $14 million to renovate its Houston brewery last fall. It’s here.
