Monisha Davek, Chief Operating Officer of Ocean Spray
Photo courtesy of Prnewsfoto/Ocean Spray Cranberries, Inc.
Ocean Spray Cranberry, Inc.the agricultural cooperative, owned by around 700 family farmers, has announced that Monisha Dabek has been promoted to Chief Operating Officer. Dabek will lead Ocean Spray’s US commercial business, global brands and ingredients commercial business, supply chain, and management of research, development and sustainability teams.
Since March 2021, Dabek has served as the US Chief Commercial Officer and General Manager of Ocean Spray. In that role, she led the cooperative sales, marketing, innovation, insights, revenue management and demand planning teams as the owner of the cooperative’s US region P&L.
During her tenure, Dabek led comprehensive brand and portfolio updates, launched the Just Add Cran campaign, rebuilding the innovation pipeline, launching the Zero Sugar platform, and signing a lady collaboration with Absolut Vodka. Additionally, she led sales and insights organizations throughout the challenging Covid-19 pandemic that created supply and inflation headwinds for the cooperatives. She drives growth in both the top and bottom lines, with more US consumers enjoying marine spray products more than ever before.
Prior to Ocean Spray, Dabeck was with Danone, focusing on sales and brand marketing organizations, spanning leadership positions in plant-based food & beverages (Silk, Solidious), and achieving the success of the multi-service cold brew brand. She also holds sales, strategy and other leadership positions with known industry leaders, including White Wave Foods, PepsiCo and Accenture.